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Analyst, Consumer & Content Marketing Analytics in Honolulu, HI ID-14468

Job description: Description :


At Hawaiian Airlines, we are all about welcoming our guests with Hawaiian hospitality and aloha, and taking care of our people, our home, and the communities we serve. Join our ‘ohana and be a part of an exciting team of professionals dedicated to serving our kama‘āina and introducing our islands to the world!

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Position Summary


Hawaiian Airlines is looking for a high-performing individual and team player to join the Marketing Analytics team. Reporting to the Senior Manager, Marketing & E-Commerce Analytics, this role will generate business critical insights in support of Hawaiian Airline’s consumer and content marketing efforts:


  • Lead the research and analysis of our Email and Social channels to understand performance and identify upsell and conversion opportunities


  • Guide the design and interpretation of A/B testing


  • Present regularly to leadership by telling stories with data to provide decision support and recommendations


Key Responsibilities

  • Provide timely and actionable market and customer insights to address key strategic questions across Marketing, using data to inform key business outcomes


  • Reports to the Marketing Analytics team while supporting the Consumer & Content Marketing team by fielding requests, attending meetings to keep informed of business, and building relationships to anticipate needs


  • Responsible for tracking, reporting, and analyzing performance of marketing campaigns, ad-hoc analytic requests, and development/automation of regular reports


  • Analyze external and internal customer data using web analytics tools (Adobe Analytics), dashboard and presentation tools (Tableau, PowerPoint), database queries (SQL), spreadsheet (Excel) models, and campaign management software tools


  • Analyze A/B and Multi-variate tests, communicate results, and provide recommendations


  • Create executive level PowerPoint presentations to provide market and consumer insights to other Marketing & Sales departments


  • Be an advisor to other marketing functions as the knowledge owner for customer and market data that exists within Hawaiian Airlines and on web, advertising, social, and email reporting tools


  • Other duties as assigned


Minimum Requirements

  • Bachelor’s degree and 2 years of work experience in marketing research, statistical or data analysis; or an equivalent combination of education and related working experience


  • Experience modeling and reporting in Excel or similar tools


  • Experience working with large sets of data, including knowledge of SQL


  • Experience analyzing management-level dashboards and reporting


  • Experience tracing and analyzing marketing campaigns


  • Strong understanding of (and experience working with) database architecture and the management / synthesis of data distributed across multiple systems


  • Proficiency in Microsoft Office Suite


  • Excellent analytical skills and high degree of business acumen


  • Strong organizational, communication, and presentation skills to tell actionable stories with data


  • Proven ability to handle concurrent projects with attention to detail and accuracy


**Hawaiian Airlines is regulated by the Department of Transportation (DOT - regulation, 49 CFR part 40) and all applicants are advised that post-offer and/or pre-employment drug testing will be conducted to determine the presence of Marijuana, Cocaine, Opioids, PCP (Phencyclidine), and Amphetamine prior to any offer of employment or transfer into a safety-sensitive position. Failure to submit to testing or positive indications of drug use will render the applicant ineligible for employment with Hawaiian Airlines and any employment offer will be withdrawn.

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