Content Marketing Writer ID-6856
We are seeking a savvy wordsmith who will be the lead content marketing writer for our clients.
The position has a strong emphasis on the client persona, the buyers journey, the user experience and all aspects of the Inbound Methodology.
All content creation should be well researched, so our ideal candidate should have experience conducting interviews with clients/stakeholders, using third-party research, reports, industry content, etc.
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What you’ll get to do (Responsibilities):
- Research and develop content based on customer’s identified challenges and objectives.
- Be responsible for quality control over all delivered content.
- Create grammatically clean long-form copy as well as effective headlines, taglines, calls-to-action, blog posts, etc.
- Write in multiple styles and for multiple formats as required by client style and prospect personas.
- Perform content audits to analyze and assess existing content, improve SEO results, increase engagement and boost conversion rates.
- Accountable for marketing communications writing and content marketing efforts to drive traffic, engagement, leads, that deliver sales and customer retention.
- Collaborate with designers, product marketers, sales professionals, and external influencers and industry experts to produce relevant content that meets the needs of both key stakeholders and our audience.
We are looking for people who have these skills or experience:
- At least one year of agency experience or in a similar role.
- Bachelor’s degree in English, journalism, marketing, or communications.
- Strong presentation, communication, writing, editing, and research skills.
- Proficiency in English is a must.
- Content or inbound marketing experience: using content to attract, educate, convert, and nurture prospective buyers.
- Interest in learning and gaining mastery of SEO fundamentals.
- Project management skills and understanding how to manage the priorities of multiple stakeholders.
- Excellent attention to detail both for line editing copy and consistency in style and tone across our content.
- Show a relentless commitment to continuous learning.
- Self motivated, driven, competitive.
