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Demand Generation Programs Manager ID-18713

About the position

The Demand Generation Programs Manager at WatchGuard plays a pivotal role in shaping and executing the company's digital marketing and go-to-market strategies. This position is responsible for developing and driving demand generation strategies for global audiences, leading a team to optimize these strategies, and ensuring alignment with product and channel marketing efforts. The role involves collaboration with various marketing teams and managing third-party vendors to report on program performance and drive optimization.

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Responsibilities

  • Develop and drive the demand generation strategy for global audiences and channels.
  • Lead the team responsible for executing and optimizing the demand generation strategy.
  • Collaborate with product marketing, field marketing, digital marketing, channel marketing, and marketing operations teams.
  • Manage third-party vendors and work with marketing and sales operations on performance reporting.
  • Coordinate with field marketing teams to review program coverage and address needs.
  • Meet with channel marketing and partner recruitment teams to discuss strategies on third-party sites.
  • Conduct bi-weekly check-ins with the Paid Digital team to coordinate PPC and SEM strategies.
  • Hold weekly 1:1 meetings with direct reports to discuss project updates and blockers.
  • Participate in cross-functional meetings with leadership from product, sales, marketing, and channel to ensure initiatives stay on track.

Requirements

  • Minimum of 7 years prior experience in marketing or channel marketing.
  • Experience in technology or cybersecurity solutions is a plus.
  • Proven ability to develop and implement digital demand generation plans with measurable success.
  • Strong project management skills, including creating project plans and driving reporting cycles.
  • Ability to manage a team and cross-functional stakeholders to meet deadlines.
  • Proficiency in tools like Marketo, 6sense, Folloze, Reachdesk, or similar platforms.
  • Experience managing third-party sites such as TrustRadius, G2, CRN, TechTarget.

Nice-to-haves

  • Understanding of Account-based Experience best practices and processes.
  • Sharp marketing skills in building creative presentations, emails, webinars, and other assets.
  • Excellent written and verbal communication skills.

Benefits

  • Comprehensive benefits plan including medical, dental, life, vision, and disability insurance.
  • Healthcare FSA with employer contribution.
  • 13 holidays including a floating holiday, Juneteenth, and your birthday.
  • 15 days of paid annual leave and 9 days of paid sick time.
  • Paid parental leave and 401(k) with employer match.
  • Education assistance program and Dependent Care FSA match.
  • Adoption assistance and fertility care support.
  • Backup care for family and pets.
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