District Retail Manager ID-4631

December 24, 2024

Job Description

At Polaris Inc., we have fun doing what we love by driving change and innovation. We empower employees to take on challenging assignments and roles with an elevated level of responsibility in our agile working environment. Our people make us who we are, and we create incredible products and experiences that empower us to THINK OUTSIDE.

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JOB SUMMARY:

The Polaris District Retail Manager will deliver world-class value to Polaris consumers and dealers, partnering with dealers and internal stakeholders to leverage our market leader position, scale, and resources to drive leading customer experience, profitable growth and effective, efficient OEM-dealer interactions.

The District Retail Manager will develop and maintain strong dealer relationships to meet and exceed corporate and district sales objectives for retail growth, increasing market share and upgrading the dealer network while projecting a professional image on behalf of Polaris. In this role, the DRM will successfully influence and partner with dealers to ensure consumers’ retail needs are met.

This Polaris District Retail Manager will support the following district in the Mid-Atlantic US region: North Carolina + South Carolina. Ideal locations for ease of travel includes: Charlotte, NC - Columbia, SC - Charleston, SC

ESSENTIAL DUTIES & RESPONSIBILITIES:

General Duties:

Partner daily with powersports dealerships to strengthen relationships, build influence, enhance retail, drive Polaris & dealer profitability and improve the end user experience.
Drive industry-leading customer experience through each stage of shopping, buying and owning cycle
Responsible for improving the dealer network through prospecting open markets and facilitating upgrades within the dealer network where needed.

Wholegood Retail (Off Road Vehicle + SNOW), PG&A, F&I, Service:

Set effective and market appropriate stocking profiles for wholegood and PG&A
Strategically influence dealers’ showrooms through walk-the-store, merchandising, and point-of-purchase to reflect seasonal consumer programs and market needs
Conduct ongoing trainings on sales process and product for dealers and promote dealer certification program
Execute traffic and closing plans to maximize retail through traditional and digital retail planning
Lead showroom merchandising and accessorizing strategies to improve overall retail experience for consumers
Leverage 3rd party partnerships to maximize PII’s competitive advantage, yielding improved dealer profitability and consumer experiences, in-store and digitally
Create consistent demand through proper merchandising that yields accessory attachment growth

Customer Experience:

Assist dealers and corporate stakeholders to plan and execute floorplans, merchandising, and corresponding Wholegood and PG&A stocking profiles
Monitor and drive Polaris branding requirements
Review speed and quality processes with dealers around detractor engagement
Work with dealers to assess deficiencies on critical customer expectations (i.e. digital, in-store experience) and drive positive change through training

Business Partnership & Communication:

Effectively communicate to internal and external stakeholders and demonstrate superior follow-through; be the face and voice of Polaris in-store and act as voice-of-the-field to internal stakeholders
Identify and communicate and influence action with dealer profitability and value-add to consumers
Problem-solve for rapid issue resolution, driving win-win-win approach for consumers, dealers and Polaris
Identify and elevate competitive shifts and proactively implement countermeasures as necessary

SKILLS & KNOWLEDGE:

Required:

3-5 years field sales and retail sales or dealership experience with proven track record preferred
3-5 years sales administration, distribution and customer service experience
Knowledge of a distribution network strategy
Must possess highly effective influence and relationship-building skills, excellent at customer service
Analytical and sales oriented – able to craft a strategic sell-in based on demonstrated profitability and productivity measures
Proficient in all MS Office software suite
Flexible, comfortable with ambiguity
Multi-tasker, can manage competing priorities
Demonstrated ability to communicate effectively, both verbally and in writing
Mechanical aptitude, hands-on – willing to roll up sleeves
Proficiency in computer / software systems
Entrepreneurial, independent, self-starter

Preferred:

Strongly Preferred - Bachelor’s degree in related field preferred (Business, Marketing)
Powersports Industry Knowledge
Polaris business and Polaris product knowledge
An understanding, appreciation and passion for Polaris product preferred
Dealer management system knowledge

WORKING CONDITIONS:

Remote/home-office work environment, with travel
Travel required up to 80% for meetings, region travel or customer events
Some travel to remote locations and corporate functions may be required
Reports to Regional Sales Manager