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Growth and Marketing Manager

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GROWTH AND MARKETING MANAGER

Position Summary:

We’re seeking a strategic and entrepreneurial Growth and Marketing Manager to lead marketing and brand visibility efforts that drive membership growth, deepen engagement, and expand our impact across Iowa. This role combines high-level strategy with hands-on execution—developing revenue-generating products and programming, strengthening brand awareness through earned media, and leading a high-performing marketing team.

This position plays a critical role in shaping our member experience and public presence, while also contributing as a key voice on the internal leadership team and with our Board. If you thrive at the intersection of purpose, innovation, and results, this is your opportunity to make a lasting impact.

Key Responsibilities:

Strategy & Brand Growth

  • Develop and execute integrated marketing strategies to grow membership, improve retention, and increase participation in BBB programs and events
  • Own and optimize the full membership marketing funnel—from acquisition and onboarding to renewal and re-engagement
  • Grow the BBB brand across Iowa through proactive earned media strategies—securing broadcast, radio, and print coverage to amplify our impact at no cost
  • Represent the organization nationally with BBB marketing peers to bring best practices and new ideas back to Iowa

Revenue Generation & Product Innovation

  • Create, package, and promote new products and programs that generate revenue through sponsorships, co-branded partnerships, and paid subscriptions
  • Partner across teams to align offerings with member needs and market demand

Leadership & Collaboration

  • Lead, mentor, and develop the Communications Coordinator and other marketing staff to build a strong, innovative team culture
  • Provide marketing leadership to the BBB Board and serve as a key contributor to the Internal Leadership Team
  • Train and coordinate the marketing and community relations work of the Cedar Rapids and Quad Cities branch offices
  • Collaborate across Membership, Events, Programs, and Communications to align messaging and maximize reach

Campaign Execution & Analytics

  • Run targeted, multi-channel campaigns across email, social, web, and paid media to drive member action
  • Leverage marketing automation, CRM, and analytics tools (e.g., HubSpot, Salesforce) to optimize performance and personalize outreach
  • Develop compelling content and messaging that reflects our values, showcases member benefits, and tells the BBB story

What Success Looks Like:

  • Year-over-year membership and revenue growth
  • New product or program offerings contributing to diversified income
  • Increased earned media placements and positive brand visibility
  • High engagement and alignment across regional offices and marketing staff
  • Stronger connections with members, media, and the broader public

Qualifications:

  • 7 years of experience in marketing, communications, or engagement roles—preferably within a membership-based or nonprofit organization
  • Proven success in growing membership and community awareness through strategic campaigns and partnerships
  • Experience managing staff, agencies, or cross-functional teams, accomplished supervisor
  • Strong understanding of public relations, digital marketing, content strategy, and analytics
  • Familiarity with CRM, email marketing, and content management tools (e.g., HubSpot, Mailchimp, WordPress)
  • Excellent written, verbal, and interpersonal communication skills
  • Ability to balance creative vision with data-driven decision-making

Why Join Us?

At Better Business Bureau Iowa, we believe in building trust in the marketplace through transparency, education, and community leadership. This role offers the chance to lead a talented team, shape a growing brand, and create innovative offerings that directly support Iowa businesses and consumers. If you're passionate about strategic marketing, meaningful impact, and leading with purpose—we’d love to connect.

Job Type: Full-time

Pay: $75,000.00 - $95,000.00 per year

Benefits:

  • 401(k)
  • Dental insurance
  • Health insurance
  • Paid time off
  • Vision insurance

Work Location: In person

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