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Hansen Corporation is hiring: Marketing Manager in Irving

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OverviewJob Title: Marketing Manager - Gulf Coast RegionCompany: Southern Air/Apex Service PartnersLocation: Gulf Coast Region (Specific locations within the region)Position Type: Full-timePay: $90-100KAbout Southern Air: Southern Air, a prominent home service provider in the Gulf Coast Region, is expanding its marketing team. We are seeking a seasoned Marketing Manager with comprehensive expertise in traditional and digital marketing strategies to enhance our brand presence and drive business growth. Job Overview: The Marketing Manager for the Gulf Coast Region will play a pivotal role in developing and executing marketing strategies across 8-10 branches. The ideal candidate will be a well-rounded marketing professional with a focus on both traditional and non-traditional methods, including digital marketing channels like paid search, SEO, and Local Service Ads (LSA). The ability to collaborate effectively with field personnel, including General Managers and Regional Managers, is crucial. Responsibilities: Marketing Strategy: Develop and implement comprehensive marketing strategies covering traditional and digital channels to achieve regional objectives and enhance brand visibility. Campaign Management: Plan and execute integrated marketing campaigns, incorporating traditional and digital elements, to generate leads and drive sales. Digital Marketing Expertise: Showcase expertise in digital marketing, including paid search, SEO, LSA, and other online channels, to optimize online presence and reach target audiences. Budget Management: Effectively manage marketing budgets, ensuring optimal allocation of resources across various marketing channels for maximum ROI. Market Research: Stay abreast of industry trends, competitor activities, and customer preferences to adapt marketing strategies for the Gulf Coast Region. Brand Management: Ensure consistent branding across all channels, maintaining a positive and impactful brand image. Collaboration with Field Personnel: Work closely with General Managers and Regional Managers to understand local market dynamics and tailor marketing initiatives to meet specific branch needs. Performance Analytics: Monitor and analyze marketing performance metrics, providing insights to evaluate campaign effectiveness and identify areas for improvement. Qualifications: Bachelor's degree in Marketing, Business, or a related field. Master's degree is a plus. Proven experience as a Marketing Manager with expertise in traditional and digital marketing. Strong understanding of marketing principles, including digital channels like paid search, SEO, and LSA. Excellent communication and interpersonal skills to collaborate effectively with field personnel. Analytical mindset with the ability to interpret data and make data-driven marketing decisions. Experience in Skilled Trades is highly desirable. Relevant experience in planning and managing marketing budgets. Southern Air is an equal-opportunity employer. We encourage applications from candidates of all backgrounds and experiences.

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Common Interview Questions And Answers

1. HOW DO YOU PLAN YOUR DAY?

This is what this question poses: When do you focus and start working seriously? What are the hours you work optimally? Are you a night owl? A morning bird? Remote teams can be made up of people working on different shifts and around the world, so you won't necessarily be stuck in the 9-5 schedule if it's not for you...

2. HOW DO YOU USE THE DIFFERENT COMMUNICATION TOOLS IN DIFFERENT SITUATIONS?

When you're working on a remote team, there's no way to chat in the hallway between meetings or catch up on the latest project during an office carpool. Therefore, virtual communication will be absolutely essential to get your work done...

3. WHAT IS "WORKING REMOTE" REALLY FOR YOU?

Many people want to work remotely because of the flexibility it allows. You can work anywhere and at any time of the day...

4. WHAT DO YOU NEED IN YOUR PHYSICAL WORKSPACE TO SUCCEED IN YOUR WORK?

With this question, companies are looking to see what equipment they may need to provide you with and to verify how aware you are of what remote working could mean for you physically and logistically...

5. HOW DO YOU PROCESS INFORMATION?

Several years ago, I was working in a team to plan a big event. My supervisor made us all work as a team before the big day. One of our activities has been to find out how each of us processes information...

6. HOW DO YOU MANAGE THE CALENDAR AND THE PROGRAM? WHICH APPLICATIONS / SYSTEM DO YOU USE?

Or you may receive even more specific questions, such as: What's on your calendar? Do you plan blocks of time to do certain types of work? Do you have an open calendar that everyone can see?...

7. HOW DO YOU ORGANIZE FILES, LINKS, AND TABS ON YOUR COMPUTER?

Just like your schedule, how you track files and other information is very important. After all, everything is digital!...

8. HOW TO PRIORITIZE WORK?

The day I watched Marie Forleo's film separating the important from the urgent, my life changed. Not all remote jobs start fast, but most of them are...

9. HOW DO YOU PREPARE FOR A MEETING AND PREPARE A MEETING? WHAT DO YOU SEE HAPPENING DURING THE MEETING?

Just as communication is essential when working remotely, so is organization. Because you won't have those opportunities in the elevator or a casual conversation in the lunchroom, you should take advantage of the little time you have in a video or phone conference...

10. HOW DO YOU USE TECHNOLOGY ON A DAILY BASIS, IN YOUR WORK AND FOR YOUR PLEASURE?

This is a great question because it shows your comfort level with technology, which is very important for a remote worker because you will be working with technology over time...

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