Head of Marketing (Remote) ID-7550

January 17, 2025

About VA Central:

VA Central specializes in providing virtual assistant services tailored to UK-based businesses, particularly in the estate agency sector. As the Head of Marketing, you’ll lead efforts to enhance brand visibility, drive customer engagement, optimize marketing workflows, and fuel sales growth through strategic initiatives.

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Key Responsibilities:

Strategic Planning & Leadership:

Develop and execute comprehensive marketing strategies to achieve business goals.
Align marketing efforts with sales objectives to ensure seamless collaboration and lead conversion.
Build and maintain the marketing team, ensuring they have the tools and training needed to succeed.

Marketing Automation & Workflow Optimization:

Design and implement automated workflows that integrate marketing and sales platforms for seamless lead handoff.
Optimize customer journeys using tools like ActiveCampaign, Zapier, and other automation platforms.

Lead Management & Nurturing:

Track and analyze leads throughout the sales funnel to identify opportunities and bottlenecks.
Implement strategies for lead nurturing and conversion, leveraging personalized campaigns and retargeting.

Content Creation & Campaign Management:

Write, proofread, and create engaging content for blogs, ads, newsletters, and social media.
Design visually compelling graphics and produce high-quality video content.
Oversee the execution of multi-channel campaigns (organic, paid, email, and social).

Website & Digital Presence:

Maintain and optimize the company website, ensuring an exceptional user experience (UX).
Manage technical aspects, including CSS, HTML, and PHP development.
Ensure the website is SEO-friendly and aligned with industry best practices.

Analytics & Reporting:

Monitor and analyze marketing performance metrics, including ROI, conversion rates, and engagement.
Present actionable insights and recommendations to stakeholders based on data analysis.
Use tools like Google Analytics, SEMrush, and social media insights to refine strategies.

Collaboration & Communication:

Act as the primary point of contact between marketing, sales, and external stakeholders.
Collaborate with sales teams to ensure lead quality and alignment of messaging.
Lead community engagement efforts across social platforms to build brand loyalty.

Email Marketing & CRM Management:

Plan and execute email campaigns to nurture leads and engage customers.
Manage CRM tools to track customer data, behavior, and feedback effectively.
Implement segmentation and personalization to improve email campaign performance.

Innovation & Trend Monitoring:

Stay updated on industry trends, competitor strategies, and new tools.
Experiment with new marketing channels and techniques to maintain a competitive edge.

Additional Responsibilities:

Host and manage webinars, podcasts, and live events.
Support branding and public relations efforts to enhance company reputation.
Handle ad hoc technical or creative tasks to support the broader team.

Qualifications & Experience:

Bachelor’s degree in Marketing, Business, or a related field (Master’s preferred).
5+ years of experience in a marketing leadership role, ideally in the service or tech industry.
Strong knowledge of marketing automation tools (e.g., ActiveCampaign, HubSpot, Zapier).
Proficiency in analytics platforms (Google Analytics, SEMrush) and CRM systems.
Demonstrated ability to create and execute successful multi-channel marketing campaigns.
Experience with website management and design, including WordPress, HTML, CSS, and PHP.
Advanced skills in graphic design and video editing tools (Adobe Suite, Canva).

Key Competencies:

Strategic mindset with the ability to execute hands-on when needed.
Excellent communication and leadership skills.
Strong project management and organizational skills.
Analytical thinker who can translate data into actionable insights.
Creative problem-solver with a focus on innovation and continuous improvement.

Why Join VA Central?

Flexible remote working environment.
Opportunities for growth and innovation in a dynamic industry.
Collaborative team culture focused on delivering value.

Hardware Requirements:

Own computer or laptop.
ADSL/ FIBRE internet line with a minimum of 50 Mbps.
Headphones for use with our VOIP phone system.
Anti-virus installed.
UPS/ Back-up battery for load shedding.

Immediate availability is preferred, but not a dealbreaker. We look forward to viewing your application!