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Manager - Industry and Account-based Marketing 2 Locations

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<h2>Job Description</h2><p></p><p>This role will be responsible for measurably improving pipeline for targeted accounts in partnership with regional teams. This highly analytical, innovative problem-solver will guide prospects and customers through their journey toward conversion and expansion. You will work across product marketing and sales teams to infuse industry-specific positioning and messaging into campaigns and sales plays, differentiating our solutions and creating clarity for our sales teams. </p><p>Responsibilities:</p><ul><li><p>Account-based Strategy: create new business pipeline with a one-to-many and one-to-few ABM approach that centers on our top industry focus areas. Measurably improve pipeline for targeted accounts in partnership with regional teams.</p></li><li><p>Industry Marketing: end-to-end execution of our industry programs in partnership with sales. Accountable for industry specific content creation of assets that support the selling process in measurable ways, driving business outcomes: pipeline, time to close and win rates. Shape and influence the overall marketing strategy with industry insights and account level insights.</p></li><li><p>Cross-team Collaboration: Work across product marketing and sales teams to infuse industry specific positioning and messaging into campaigns and sales plays in ways that differentiate our solutions and create clarity for sales teams.</p></li><li><p>Global Partnership: Collaborate with and enable regional marketing teams to evolve the go to strategy for a one to few motions, enabling scale and impact.</p></li><li><p>Measure & Optimize: Develop a data-driven approach to measuring performance and impact of ABM and industry marketing. Create feedback loops with sales using both qualitative and quantitative insights to enable your team to test, learn and improve results over time.</p></li></ul><p></p><p>Qualifications:</p><ul><li><p>4+ years of marketing experience in B2B SaaS.</p></li><li><p>Demonstrated ability to work within diverse teams while encouraging inclusive cultures.</p></li><li><p>Experience owning end-to-end execution of ABM or industry marketing with the ability to consistently prioritize your work for impact.</p></li><li><p>Experience building measurement and feedback loops for qualitative and quantitative insights in a test, learn and improve approach.</p></li><li><p>Ability to synthesize industry and account level intelligence for regional marketing and sales teams.</p></li><li><p>Ability to use data insights to optimize marketing performance.</p></li><li><p>Strong communication skills across all levels, from marketing and sales professionals to executives.</p></li><li><p>Experience collaborating across multiple internal teams and departments and building effective relationships to influence change.</p></li><li><p>A bias for fast but thoughtful action, results, and delivery with a high-quality bar.</p></li></ul><p></p><p></p><p>#LI-WO1</p><p></p><p></p>The US annualized base salary range for this position is $103,000.00-$155,000.00. This position may also be eligible for bonus, benefits, or related incentives. While this range reflects the minimum and maximum value for new hire salaries for the position across all US locations, the offer for the successful candidate for this position will be based on job related capabilities, applicable experience, and other factors such as work location. Please note that the compensation details listed in US role postings reflect the base salary only (or OTE for commissions based roles), and do not include bonus, benefits, or related incentives.<p></p><p><span>Hybrid: In this role, our hybrid experience is designed at the team level to give you a rich onsite experience packed with connection, collaboration, learning, and celebration - while also giving you flexibility to work remotely for part of the week. This role must attend our local office for part of the week. The specific in-office schedule is to be determined by the hiring manager.</span></p><p></p><p><b>The intelligent heart of customer experience</b></p><p><span>Zendesk software was built to bring a sense of calm to the chaotic world of customer service. Today we power billions of conversations with brands you know and love.</span></p><p></p><p><span>Zendesk believes in offering our people a fulfilling and inclusive experience. Our hybrid way of working, enables us to purposefully come together in person, at one of our many Zendesk offices around the world, to connect, collaborate and learn whilst also giving our people the flexibility to work remotely for part of the week.</span></p><p></p><p><span>Zendesk is an equal opportunity employer, and we’re proud of our ongoing efforts to foster </span><a href='http://www.zendesk.com/diversity-inclusion/' target='_blank'><span>global diversity, equity, & inclusion</span></a><span> in the workplace. Individuals seeking employment and employees at Zendesk are considered without regard to race, color, religion, national origin, age, sex, gender, gender identity, gender expression, sexual orientation, marital status, medical condition, ancestry, disability, military or veteran status, or any other characteristic protected by applicable law. We are an <span><span>AA/EEO/Veterans/Disabled</span></span> employer. If you are based in the United States and would like more information about your EEO rights under the law, please <a href='https://www.eeoc.gov/sites/default/files/2022-10/EEOC_KnowYourRights_screen_reader_10_20.pdf' target='_blank'>click here</a>. </span></p><p></p><p><span>Zendesk endeavors to make reasonable accommodations for applicants with disabilities and disabled veterans pursuant to applicable federal and state law. If you are an individual with a disability and require a reasonable accommodation to submit this application, complete any pre-employment testing, or otherwise participate in the employee selection process, please send an e-mail to </span><a href='mailto:peopleandplaces@zendesk.com' target='_blank'><span><span>peopleandplaces@zendesk.com</span></span></a><span> with your specific accommodation request.</span></p>

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Common Interview Questions And Answers

1. HOW DO YOU PLAN YOUR DAY?

This is what this question poses: When do you focus and start working seriously? What are the hours you work optimally? Are you a night owl? A morning bird? Remote teams can be made up of people working on different shifts and around the world, so you won't necessarily be stuck in the 9-5 schedule if it's not for you...

2. HOW DO YOU USE THE DIFFERENT COMMUNICATION TOOLS IN DIFFERENT SITUATIONS?

When you're working on a remote team, there's no way to chat in the hallway between meetings or catch up on the latest project during an office carpool. Therefore, virtual communication will be absolutely essential to get your work done...

3. WHAT IS "WORKING REMOTE" REALLY FOR YOU?

Many people want to work remotely because of the flexibility it allows. You can work anywhere and at any time of the day...

4. WHAT DO YOU NEED IN YOUR PHYSICAL WORKSPACE TO SUCCEED IN YOUR WORK?

With this question, companies are looking to see what equipment they may need to provide you with and to verify how aware you are of what remote working could mean for you physically and logistically...

5. HOW DO YOU PROCESS INFORMATION?

Several years ago, I was working in a team to plan a big event. My supervisor made us all work as a team before the big day. One of our activities has been to find out how each of us processes information...

6. HOW DO YOU MANAGE THE CALENDAR AND THE PROGRAM? WHICH APPLICATIONS / SYSTEM DO YOU USE?

Or you may receive even more specific questions, such as: What's on your calendar? Do you plan blocks of time to do certain types of work? Do you have an open calendar that everyone can see?...

7. HOW DO YOU ORGANIZE FILES, LINKS, AND TABS ON YOUR COMPUTER?

Just like your schedule, how you track files and other information is very important. After all, everything is digital!...

8. HOW TO PRIORITIZE WORK?

The day I watched Marie Forleo's film separating the important from the urgent, my life changed. Not all remote jobs start fast, but most of them are...

9. HOW DO YOU PREPARE FOR A MEETING AND PREPARE A MEETING? WHAT DO YOU SEE HAPPENING DURING THE MEETING?

Just as communication is essential when working remotely, so is organization. Because you won't have those opportunities in the elevator or a casual conversation in the lunchroom, you should take advantage of the little time you have in a video or phone conference...

10. HOW DO YOU USE TECHNOLOGY ON A DAILY BASIS, IN YOUR WORK AND FOR YOUR PLEASURE?

This is a great question because it shows your comfort level with technology, which is very important for a remote worker because you will be working with technology over time...

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