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Manager, Marketing - UK Film

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<p><span>It’s an exciting time to join Netflix as we continue shaping the future of global entertainment. With over 300+ million streaming members in over 190 countries, our approach to Marketing is to defy convention, disrupt industry norms and break new ground through innovative, culturally relevant, breakthrough campaigns that pierce the zeitgeist and drive conversation.</span></p><p></p><p><span>We are looking to fill an integral role on the marketing team for a </span>Manager of Marketing - UK Film<span>, based in London. This is a great opportunity for a passionate creative and culture marketer to join a team that leads the development and launch of marketing campaigns across a diverse range of feature films produced in the UK.</span></p><p></p><p><b><u>The Role</u></b></p><p></p><p><span>In this role, you will be a key contributor in strategising, executing and managing 360 marketing campaigns for Netflix films. We strive to not only build campaigns, but transform our properties into culturally relevant brands that connect with consumers and drive passionate followings. </span></p><p></p><p><b><u>Core Responsibilities:</u></b></p><ul><li><p><span>Support, and sometimes lead, on launch campaigns for films being produced from the UK -- from global strategy development to creative execution, production to campaign roll out.</span></p></li><li><p><span>Act as the creative champion with a holistic vision for leading campaigns, but also do the tactical day-to-day (brief writing, shoot planning, budgeting and managing overall campaign resources)</span></p></li><li><p><span>Act as the central cross-functional liaison amongst internal teams (across region-based Marketing teams, PR, Publicity, Product and Social), with a focus on managing workflow and being able to socialise, absorb, organise and address cross-functional feedback</span></p></li><li><p><span>Act as the main point of contact with agencies - hire, manage and give feedback to create the best campaigns.</span></p></li></ul><p><b><span> </span></b></p><p><b><u>Who are we looking for?</u></b></p><p></p><p><span>This role is unique as it needs both a senior perspective and a team player attitude. The right candidate balances the vision and the people skills, the creative and the strategic. </span></p><p></p><p><b><span>The ideal candidate:</span></b></p><ul><li><p><span>Has a proven track record of building world-class creative and launching global campaigns for films and / or premium entertainment properties. </span></p></li><li><p><span>Has experience of working on multifaceted campaigns or entertainment properties with high commercial relevance in marketing partnerships, consumer products, advertising and brand teams. </span></p></li><li><p><span>Has experience in forging strong and trusted relationships with title creative teams including talent, filmmakers and/or showrunners.  </span></p></li><li><p><span>Is a cross-functional leader who is able to engage, listen and collaborate with internal departments/teams to align early on in terms of overall strategy and goals, and to see the cross-functional collaboration through launch. </span></p></li></ul><p></p><p><b><span>Who also:</span></b></p><ul><li><p><span>Has deep knowledge in running a 360-campaign, from strategy development and building briefs, to tactical execution (including AV/trailers, digital/social, print and OOH/Digital OOH).</span></p></li><li><p><span>Is able to effectively communicate different facets of their campaigns to executives, filmmakers, talent and talent representatives.</span></p></li><li><p><span>Has experience with marketing shoots, from development of creative and campaign ideas, to planning and shoot execution (key art, AV, and digital / social).</span></p></li><li><p><span>Has experience in evaluating and executing innovative campaign ideas within the media landscape (inclusive of but not limited to OOH, Digital OOH and experiential) </span></p></li><li><p><span>Has exposure to working on global campaigns, with reach domestically and internationally. Ideally, this person would have a global IQ and/or be familiar with working with teams from different regional markets. </span></p></li><li><p><span>Has an understanding of digital with an emphasis on mobile, social, video and display and an ability to tell stories through great ideas regardless of medium. </span></p></li><li><p><span>Has an understanding of the social media landscape, and experience in developing culturally relevant and conversation-driving creative targeted towards social media fandoms.</span></p></li><li><p><span>Has a good understanding of marketing, social and media analytics and how to apply data to test and optimise campaigns.</span></p></li><li><p><span>Appreciates technology and can collaborate with our world class product team to integrate our off-service campaigns within the on-service member experience. </span></p></li><li><p><span>Is an effective collaborator in a fast paced, multifaceted environment. We will typically have multiple launch campaigns happening at once. </span></p></li></ul><p></p><p><b><u>Qualifications</u><b> </b></b></p><p></p><p><b><span>The successful candidate possesses: </span></b></p><ul><li><p><span>A minimum of 8+ years of experience in entertainment marketing at a network/studio, or creative agency working on creative campaigns (in strategy, Digital, Print and AV creative). </span></p></li><li><p><span>Experience managing a high volume of campaign types in parallel, while collaborating with diverse, geographically dispersed teams.</span></p></li><li><p><span>Strong communication and analytical skills along with the ability to think strategically and creatively and a reasonable appreciation for the unknown.</span></p></li><li><p><span>Passion for film is a must. </span></p></li></ul>

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Common Interview Questions And Answers

1. HOW DO YOU PLAN YOUR DAY?

This is what this question poses: When do you focus and start working seriously? What are the hours you work optimally? Are you a night owl? A morning bird? Remote teams can be made up of people working on different shifts and around the world, so you won't necessarily be stuck in the 9-5 schedule if it's not for you...

2. HOW DO YOU USE THE DIFFERENT COMMUNICATION TOOLS IN DIFFERENT SITUATIONS?

When you're working on a remote team, there's no way to chat in the hallway between meetings or catch up on the latest project during an office carpool. Therefore, virtual communication will be absolutely essential to get your work done...

3. WHAT IS "WORKING REMOTE" REALLY FOR YOU?

Many people want to work remotely because of the flexibility it allows. You can work anywhere and at any time of the day...

4. WHAT DO YOU NEED IN YOUR PHYSICAL WORKSPACE TO SUCCEED IN YOUR WORK?

With this question, companies are looking to see what equipment they may need to provide you with and to verify how aware you are of what remote working could mean for you physically and logistically...

5. HOW DO YOU PROCESS INFORMATION?

Several years ago, I was working in a team to plan a big event. My supervisor made us all work as a team before the big day. One of our activities has been to find out how each of us processes information...

6. HOW DO YOU MANAGE THE CALENDAR AND THE PROGRAM? WHICH APPLICATIONS / SYSTEM DO YOU USE?

Or you may receive even more specific questions, such as: What's on your calendar? Do you plan blocks of time to do certain types of work? Do you have an open calendar that everyone can see?...

7. HOW DO YOU ORGANIZE FILES, LINKS, AND TABS ON YOUR COMPUTER?

Just like your schedule, how you track files and other information is very important. After all, everything is digital!...

8. HOW TO PRIORITIZE WORK?

The day I watched Marie Forleo's film separating the important from the urgent, my life changed. Not all remote jobs start fast, but most of them are...

9. HOW DO YOU PREPARE FOR A MEETING AND PREPARE A MEETING? WHAT DO YOU SEE HAPPENING DURING THE MEETING?

Just as communication is essential when working remotely, so is organization. Because you won't have those opportunities in the elevator or a casual conversation in the lunchroom, you should take advantage of the little time you have in a video or phone conference...

10. HOW DO YOU USE TECHNOLOGY ON A DAILY BASIS, IN YOUR WORK AND FOR YOUR PLEASURE?

This is a great question because it shows your comfort level with technology, which is very important for a remote worker because you will be working with technology over time...

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