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Manager of Marketing Insights

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At DICK’S Sporting Goods, we believe in how positively sports can change lives. On our team, everyone plays a critical role in creating confidence and excitement by personally equipping all athletes to achieve their dreams. We are committed to creating an inclusive and diverse workforce, reflecting the communities we serve.

If you are ready to make a difference as part of the world’s greatest sports team, apply to join our team today!

OVERVIEW:

The Manager of Marketing Insights is responsible for managing marketing research and insights projects. This position will develop, project manage and execute research to help inform strategic marketing decisions. The individual in this role should have qualitative and quantitative research skills and feel comfortable analyzing data. This role, with the guidance of the Director of Marketing Insights will translate insights into actionable marketing plans and strategies. The Manager of Marketing Insights needs to have the ability to manage multiple high priority projects at the same time and have strong project management skills. In addition, this role will support the marketing organization by staying up to date with the Brand Health of their areas of focus. This individual should have a hunger to drive significant business results/impact, experience in building strong cross-functional partnerships and a passion for translating complex ideas into simple and compelling messages for the organization.

Translate Research Findings into Viable Strategies for The Brand and Category Marketing Teams:

  • Play a lead role in planning, project managing and executing customer research studies for internal marketing partners.

  • Synthesize data into impactful insights that drive strategy and decision making for the marketing organization within key moments of the business (e.g., BTS, Holiday).

  • Triangulate insights across primary, secondary, and syndicated resources to tell actionable and concise stories and recommendations.

  • Utilize strong data interpretation skills, with strong attention to detail, writing, visualizing data, and effectively communicating research findings to teams including executive leadership.

  • Collaborate with the Master and Vertical brand marketing teams to set goals and KPIs for their campaigns.

Manage Internal and External Qualitative and Quantitative Research:

  • Build and maintain relationships with multiple vendors to ensure quick access to multiple research methods and audiences.

  • Execute all aspects of research projects with limited guidance and supervision.

  • Demonstrate the ability to successfully balance multiple priorities, utilize internal and external resources to achieve objectives and the flexibility to balance both leadership and supporting roles on the team to accommodate team needs.

  • Support the intake of requests from across the organization and partner with leadership to prioritize requests. Communicate accordingly with various stakeholders.

  • Ensure project timetables and logistics are effectively managed; communicated to; and coordinated with all appropriate parties.

  • Strong communication skills and storytelling with the ability to communicate at multiple levels in the organization including executive leadership.

  • Manage suppliers, direct report(s) and contractor(s) as needed.

  • Lead the development of analyst(s), interns, or rotational partners where applicable.

Translate Brand Health Insights into Actionable Strategies Across the Marketing Organization:

  • Track brand awareness, brand health, brand performance, brand love, current equity measures and competition for Dick’s Sporting Goods vertical and banner brands through platforms such as Sprinklr and Ace Metrix.

  • Analyze brand and program performance by tracking brand marketing metrics and recommend adjustments to strategies if warranted.

  • Work with internal partners (MMA/social/CSAT) to provide a continuous collection of information from consumers throughout the year.

  • Build quarterly reports for key areas of the business across multiple metrics.

  • Support the marketing teams in providing insights around the athlete and brand health to help guide the creative process and support internal marketing teams on goals and strategies for campaigns.

QUALIFICATIONS:

  • Bachelor's Degree in Business Related Field, Business Management, Retail

  • 3-5 years of experience, including 3+ years of Market Research, Customer Insights, Consumer Insights, CX, Marketing Analytics

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