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Product Director, Omnichannel Marketing - Neuroscience Portfolio

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At Johnson & Johnsonwe believe health is everything. Our strength in healthcare innovation empowers us to build aworld where complex diseases are prevented treated and curedwhere treatments are smarter and less invasive andsolutions are our expertise in Innovative Medicine and MedTech we are uniquely positioned to innovate across the full spectrum of healthcare solutions today to deliver the breakthroughs of tomorrow and profoundly impact health for more at

Job Function:

Digital Marketing

Job Sub Function:

Digital Marketing Strategy

Job Category:

Professional

All Job Posting Locations:

Titusville New Jersey United States of America

Job Description:

Johnson & Johnson is recruiting for a Product Director Omnichannel Marketing located in Titusville NJ.

About Innovative Medicine

Our expertise in Innovative Medicine is informed and inspired by patients whose insights fuel our science-based advancements. Visionaries like you work on teams that save lives by developing the medicines of tomorrow.

Join us in developing treatments finding cures and pioneering the path from lab to life while championing patients every step of the way.

Learn more at Neuroscience

Our expertise in Innovative Medicine is informed and inspired by patients whose insights fuel our science-based advancements. Visionaries like you work on teams that save lives by developing the medicines of tomorrow.

Our Neuroscience team tackles the worlds toughest brain health challenges including multiple sclerosis Alzheimers disease Parkinsons disease myasthenia gravis epilepsy major depressive disorder bipolar disorder schizophrenia and autism. This patient-focused team helps address some of the most complex diseases of our time.

Join us in developing treatments finding cures and pioneering the path from lab to life while championing patients every step of the way.

Learn more at Product Director Omnichannel Marketing will work to develop innovative digital strategies to drive seamless customer experience for critical brands in the growing Johnson & Johnson Neuroscience Portfolio. This individual will collaborate closely with cross-functional teams ensuring alignment with our overall business objectives and driving product strategy. Specifically they will partner with brand leadership and team members and strategic partners inclusive of IT Advanced Analytics Digital Strategic Insights & Analytics creative agencies and vendor partners to name a few. They will provide a differentiated experience for HCPs and patients contributing to our overall Neuroscience portfolio solutions digital strategy. Within this strategy they will reimagine how we engage communicate and educate healthcare providers and patients to supplement our traditional personal promotional approach with innovative non-personal communication. This person will be responsible for identifying and creating innovative digital vehicles and working closely with brands to create aligned compelling timely and personalized content for Neuroscience stakeholders.

Key Responsibilities:

Strategic Leadership:

  • Develop and implement the omnichannel product strategy ensuring it aligns with the overall business vision.

  • Develop and deliver cohesive and innovative approaches and omnichannel solutions in collaboration with business partners.

  • Champion a culture of innovation and collaboration.

Product Development:

  • Develop innovative omnichannel products and features that improve customer engagement and deliver measurable results.

  • Lead all aspects of execution from agency briefings project management review processes operational mechanisms and follow through to drive in market dates.

  • Lead () model updates brand insight development execution translation and support continued improvements.

  • Partner with omnichannel operations to ensure updated tagging/taxonomy.

  • Provide operational support where vital to implement aligned measurement framework.

Customer Insights:

  • Develop a deep understanding of healthcare provider interactions in all stages of the HCP adoption continuum.

  • Analyze customer feedback and market trends to inform product decisions and improve user experience.

Collaboration:

  • Work closely with marketing sales advanced analytics SIA IT and other critical teams to ensure consistent messaging and delivery across all channels.

  • Lead the collaboration across internal and external partners to align omnichannel vision and key decisions to drive upgraded HCP and patient omnichannel experiences.

  • Actively participate in Core Team.

  • Identify and build key external customer relationships with service providers physicians and others to enable continuous improvement of digital innovations.

  • Partner with legal compliance and regulatory to ensure strategies solutions and tactics are compliant and ensure compliance across agency partners.

Performance Metrics:

  • Establish key performance indicators in partnership with insights & analytics teams to measure product success and drive continuous improvement related to digital experience and omnichannel media.

  • Partner to deliver monthly reporting on DEP CEI OMF and other important measures.

Budget Management:

  • Be responsible for product budgets and resources to improve return on investment.

  • Own omnichannel media spend as well as co-ownership of the media plan including omnichannel media vendor selection.

Stakeholder Engagement:

  • Communicate product vision and updates to partners at all levels of the organization.

  • Communicate updates on performance and findings.

  • Drive leadership discussions on and omnichannel performance for awareness efforts and impact.

Requirements:

  • A minimum Bachelors degree is required; MBA or advanced degree in related field is helpful.

  • A minimum of 5-7 years of commercial business experience with a strong preference for experience in marketing and/or sales is required.

  • 2-3 years of omnichannel digital experience and/or agency experience required.

  • Demonstrated history of leading agency relationships and producing impressive work experience required.

  • Experience with cross channel journey-based promotional execution preferred.

  • Excellent leadership problem solving and management skills.

  • Ability to partner optimally with stakeholders at various levels.

  • Ability to thrive in a fast-paced growth environment: work with urgency adaptability and be a champion of change.

  • Ability to connect the dots: Following advances in technology and analytics understand critical success factors and generate experiences that truly address the need.

  • Excellent overall business sense and strong strategic and analytical skills coupled with risk tolerance to innovate new ways of digital communication.

  • Proactive and action orientated with a high level of personal accountability. Ability to influence without authority.

  • Demonstrated ability to think strategically. Can operate in two worlds: big picture orientation with attention to detail. Interpersonal flexibility to effectively interact with a broad range of personnel.

  • Sophisticated communication and presentation skills required.

  • Strong organization project and time management skills and ability to reliably lead a project from its initiation to delivery.

  • Proven results orientation and high productivity through setting high standards and achieving stretch goals.

  • Experience in Healthcare is preferred.

This position requires up to 20% domestic travel.

Johnson & Johnson is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race color religion sex sexual orientation gender identity age national origin disability protected veteran status or other characteristics protected by federal state or local law. We actively seek qualified candidates who are protected veterans and individuals with disabilities as defined under VEVRAA and Section 503 of the Rehabilitation Act.

Johnson and Johnson is committed to providing an interview process that is inclusive of our applicants needs. If you are an individual with a disability and would like to request an accommodation please email the Employee Health Support Center () or contact AskGS to be directed to your accommodation resource.


Required Experience:

Director

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