Product Marketing Lead, Small Business Advertising ID-5588
Summary:
Meta Platforms, Inc. (Meta), formerly known as Facebook Inc., builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps and services like Messenger, Instagram, and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. To apply, click “Apply to Job” online on this web page.
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Required Skills:
Product Marketing Lead, Small Business Advertising
Responsibilities:
Manage a portfolio of products that help the smallest businesses on our platform reach new and existing customers through better tools, surfaces, and advertiser experiences. Leverage expertise partnering with product and sales leaders to oversee the development of portfolio-level product strategies across technical expertise business tools. Responsible for driving multi-year product strategies at the portfolio-level and shepherding product development across ideation, alpha, beta and launch, working with Product, Engineering, Marketing Communications, and other cross-functional partners to bring our products to market. Will partner with cross-functional team leaders to develop go-to-market plans globally and quarterback launces to drive adoption of our advertising solutions, leveraging market research, data, and customer insights in service of objectives. Telecommuting is permitted from anywhere in the U.S.
Minimum Qualifications:
Requires a Bachelor's degree (or foreign equivalent) in Business Administration, Marketing, Analytics, Foreign Policy, International Politics, Economics, Communications, or a related field and five years of progressive, post-baccalaureate work experience in job offered or analytics-related occupation. Requires five years of experience in the following: Developing marketing solutions for applications or software at company-level scale. Understanding product goals, identifying opportunities, and making decisions based on the impact to internal and external users. Creating reports to articulate marketing objectives. Gathering product specifications data, user experience data, and market research to develop tailored marketing strategies for unique territories and products. Understanding and interpreting market research. Leading end-to-end marketing processes across multiple projects. Developing marketing goals, identifying opportunities in a global market, and making strategic marketing decisions based on impact to the company. Partnering with cross-functional team leaders to drive marketing strategies with a consumer-centric approach leveraging consumer insights and best practices
