Product Marketing Manager ID-19386
The Role
Spoiler Alert is a high-growth, mission-driven B2B SaaS company focused on reducing food waste and optimizing supply chains for CPG brands. We help manufacturers, distributors, and retailers maximize value from unsold inventory through better liquidation strategies. As we continue to scale, we are looking for a Product Marketing Manager to develop and execute go-to-market strategies, drive product positioning, and enable our sales and customer success teams with compelling messaging and materials.
As Product Marketing Manager, you will be responsible for crafting and executing our go-to-market strategy, defining our messaging and positioning, and driving successful product launches. You will work cross-functionally with marketing, product, sales, and customer success teams to ensure a deep understanding of our customers, market trends, and competitive landscape. Your ability to translate technical capabilities into customer value will be key to accelerating our growth.
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Key Responsibilities
- Go-to-Market Strategy:Â Develop and execute product marketing strategies that drive awareness, demand, and adoption. Own product launches, ensuring alignment across teams.
- Positioning & Messaging: Craft compelling narratives that clearly communicate Spoiler Alert’s unique value proposition, differentiating us in the market.
- Sales Enablement:Â Equip sales teams with the tools they need to succeed, including pitch decks, demo with talk track, competitive analysis and battle cards, and objection handling guides.
- Content Creation:Â Develop high-quality marketing assets, including case studies, product and company one-pagers, and web copy that resonate with enterprise audiences.
- Competitive & Market Intelligence:Â Conduct market research, customer interviews, and competitive analysis to inform product positioning, pricing, and go-to-market efforts.
- Customer Insights & Segmentation:Â Identify key audience segments and tailor messaging to address their needs, pain points, and decision-making criteria.
- Collaboration with Product & Sales:Â Partner with product management to influence roadmap decisions based on market feedback and collaborate with sales to refine strategies based on customer interactions.
- Thought Leadership:Â Drive industry conversations through blog posts, webinars, and external speaking engagements to establish Spoiler Alert as a category leader.
Qualifications
- 5+ years of experience in product marketing for B2B SaaS companies; CPG industry experience is a plus.
- Strong ability to translate technical capabilities into customer benefits and value propositions.
- Experience launching and marketing SaaS solutions with a focus on enterprise customers.
- Data-driven approach with the ability to turn insights into compelling marketing strategies.
- Excellent written and verbal communication skills.
- Strong project management and cross-functional collaboration skills.
- Ability to thrive in a fast-paced, startup environment.
- MBA is a plus but not required.
About Spoiler Alert
Spoiler Alert is a Boston-based software company helping perishable CPG brands manage excess and slow-moving inventory. Working exclusively at the manufacturing plant or distribution center level, Spoiler Alert offers a best-in-class B2B sales platform that enables food & beverage brands to manage their liquidation processes across a private network of discount retailers and nonprofit channels - with a heavy focus on maximizing value recovery, strengthening customer relationships, and increasing the effectiveness of supply chain managers tasked with handling these typically manual sales processes. Founded by alumni of MIT, Spoiler Alert works with some of the world's largest brands, including Campbell's, Danone, HelloFresh, KeHE Distributors, and Kraft Heinz, along with a growing network of discount channels committed to increasing affordable food access.
While we care deeply about our customers’ financial and operational improvements, our team’s hearts and minds are motivated by the impact our work has in addressing some of the largest environmental and social opportunities of our generation - at the intersection of food waste, resource deficiency, climate change, affordable nutrition, and hunger. We couldn’t be more excited to be combining critical technology breakthroughs - including workflow automation, augmented intelligence, wholesale ecommerce, traceability, and supply chain management - to an industry that is so critical for daily life.
Born out of MIT in 2015, Spoiler Alert is headquartered in Boston's Back Bay neighborhood and is backed by some of the nation's leading food, agriculture, and supply chain investors. For more about Spoiler Alert, visit spoileralert.com or our social channels: Twitter & LinkedIn.
Benefits
Spoiler Alert is committed to providing equal employment opportunities for all applicants and employees. We offer a remote-first work environment, with the flexibility to work remotely or in-person from our Boston headquarters. Employee benefits include the following:
- Competitive salary and stock option packages
- Subsidized health, dental, and vision insurance plans
- Climate-focused, pre-tax 401(k) and post-tax Roth 401(k) options
- 12-16 weeks of paid parental leave + flex return to work
- 15+ company holidays, including an EOY rest week
- 20 vacation days and 10 sick days per year
- Summer Fridays - 1/2 day Fridays MDW - LDW
- Paid volunteer outings and civic engagement leave
- Learning & career development stipends
- Home office stipend
- $500 FSA employer contribution
- Spoiler Alert believes that everyone should be compensated fairly and equitably. We set our salary ranges using compensation data from startups at our stage. The salary range for this position is $132,000-158,000. Pay will be determined based on our assessment of your level and is not determined by location.
