Senior Director, Sales Planning ID-18785
We appreciate your interest in employment with The Honest Company! The Honest Company is committed to a policy of equal employment opportunity, and will not discriminate against an applicant or employee on the basis of race, color, religion, creed, national origin, ancestry, sex, gender, age, physical or mental disability, veteran or military status, genetic information, sexual orientation, gender identity, gender expression, marital status, or any other legally-recognized protected basis under federal, state, or local law. Applicants with disabilities who need assistance with the application process may be entitled to a reasonable accommodation in accordance with applicable law. If you need assistance in completing this application or with the application process because of a disability, please contact the Human Resources Department at [redacted] or [redacted].
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About Us
Th Honest Company (NASDAQ: HNST) is a digitally-native consumer products company born in the Gen Z era to make purpose-driven consumer products designed for all people. Since its launch in 2012, Honest has been dedicated to creating thoughtfully formulated, safe and effective personal care, beauty, baby and household products, which are available via honest.com, third-party ecommerce partners and approximately 50,000 retail locations across the United States, Canada and Europe. Based in Los Angeles, CA, the Company's mission, to inspire everyone to love living consciously, is driven by its values of transparency, trust, sustainability and a deep sense of purpose around what matters most to its consumers: their health, their families and their homes. For more information about the Honest Standard and the company, please visit www.honest.com.
Our Mission
We're on a mission to empower people to live happy, healthy lives. We're a wellness brand with values rooted in consciousness, community, transparency, and design. Every day and in every way, we hold ourselves to an Honest standard. We believe that it is our responsibility to do our part to help create a healthy and sustainable future for all.
The Role
The Senior Director of Sales Planning will lead the strategic planning and execution of sales initiatives, ensuring alignment with company objectives. This role will oversee developing and implementing customer plans, brand plans, and sales strategies across channels and accounts, driving cross-functional collaboration. The ideal candidate will have a track record of developing comprehensive sales strategies that bridge the gap between field sales, brand management, and revenue growth. This role is open to candidates based in either Los Angeles, CA or Minneapolis, MN.
What You'll Do:
- Lead and develop the sales planning function to drive customer and channel strategies aligned with business objectives.
- Act as the primary liaison between field sales, brand teams, and executive leadership, ensuring seamless communication and strategy execution.
- Oversee creating and delivering customer plans, joint business plans, and annual sales forecasts.
- Drive alignment between trade marketing, brand initiatives, and overall sales strategy to maximize growth.
- Collaborate with key stakeholders to include, Marketing, Operations, Demand Planning, Category Management, Revenue Management, Shopper Insights and Tade Spending that foster data-driven decisions and execution.
- Build and maintain strategic relationships with key retail partners, ensuring alignment on sales and promotional strategies to drive retail execution.
- Leverage data analytics tools to track performance metrics, customer behavior, and market trends, and adjust sales strategies accordingly to ensure profitability and market competitiveness.
- Identify opportunities to optimize sales processes, improve forecasting accuracy, and deliver measurable improvements in revenue and profitability.
- Lead cross-functional teams through strategic initiatives, sales planning, operational excellence and execution.
- Monitor market trends, competitive activities, and customer performance to inform strategy adjustments.
- Ensure alignment with key organizational stakeholders, including finance, supply chain, and product development teams.
What You'll Bring:
- Bachelor's degree in business, Marketing, or a related field; MBA would be a plus.
- 10+ years of experience in sales strategy, planning, or operations, preferably within CPG or retail industries.
- Strong leadership skills with proven experience managing and mentoring teams.
- Demonstrated success in driving sales performance and developing long-term growth strategies.
- Experience working with senior leadership and across departments in a collaborative environment.
- Exceptional communication and presentation skills, with the ability to influence decision-making.
- Proficiency in sales forecasting tools and CRM systems.
