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Senior Manager ID-20698


The Role

Seed is redefining e-commerce - first in direct-to-consumer, now on Amazon. 

Since launching Amazon in February 2024 (3P), we’ve learned that Amazon shoppers are loyal, cost-effective to acquire, and incremental to our direct-to-consumer business. These factors and more give Seed immense opportunity for scale within Amazon’s $16B VMS category.

The Senior Manager, Amazon Retail Media will lead Seed’s efforts across the full funnel of Amazon Ads products (Sponsored Ads, DSP, AMC, etc.) to drive awareness, consideration, and loyalty for Seed products. This role reports directly into the Director of Amazon and will collaborate with a variety of internal & external stakeholders.

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Who You Are

  • You have 8+ years of experience in a performance marketing role with 5+ years of experience focused on Amazon.
  • You’ve owned a $1M/mo Amazon Ads budget for large, omni-channel CPG brands.
  • You have a track record of scaling Amazon media campaigns using multiple Amazon Ads products, including but not limited to Sponsored Products, Sponsored Brands, Sponsored Display, Amazon DSP, Streaming TV, Prime Video, Amazon Attribution, and Amazon Marketing Cloud. Hands on keyboard experience is a must.
  • You have a deep understanding of how Amazon Ads products work together to drive performance, as well as the ability to clearly model attribution across these products.
  • You are a highly effective communicator with the ability to break down complex strategies into clear, actionable plans and measurable results.
  • You have experience collaborating with cross functional stakeholders (such as creative, product marketing, and data analytics teams) to improve business outcomes.
  • You are a self-starter who is deeply curious about Amazon and the broader retail media landscape. 
  • The ideal candidate may also have experience managing additional retail media networks (Target, Instacart, etc.), and/or experience with additional Amazon growth marketing programs (Google, Meta, Pinterest, influencers, affiliates, etc.)

What You’ll Do

  • Own media strategy and execution for all Amazon channel media (both search and display) to drive awareness, consideration, and loyalty for Seed products.
  • Leverage a combination of Sponsored Ads, DSP (including Streaming TV/Prime Video), and Amazon Marketing Cloud to optimize and measure media at each stage of the customer journey.
  • Report on key performance metrics such as ROAS, TACOS, contribution margin, and LTV. Support broader analytics and attribution projects that help Seed understand the impact of Amazon media across channels.
  • Implement iterative testing across bid strategies, ad placements, creative, and audiences to identify winning tactics. Adopt a test and learn strategy for new Amazon Ads product releases.
  • Remain up-to-date on Amazon Ads trends and best practices. Maximize the relationship with Seed’s Amazon representatives by gaining early access to early applicable betas and features.
  • The ideal candidate may also manage additional retail media networks (Target, Instacart, etc.), and/or additional Amazon growth marketing programs (Google, Meta, Pinterest, influencers, affiliates, etc.)
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