Senior Manager, Product Marketing - Sam's Club MAP ID-4624

December 24, 2024

What you'll do...

Join our team at Sam's Club's Member Access Platform (MAP) as a Senior Product Marketing Manager, where you'll drive the growth of our digital advertising business by transforming complex technology into compelling customer narratives. Reporting into the Director, Product Marketing, you will be an individual contributor and collaborate with teams to create impactful marketing strategies, lead product launches, and advocate for our customers. With your expertise in AdTech and digital marketing, you'll help fuel Sam's Club's overall growth strategy.

About Sam's Club MAP

At Sam's Club, we are dedicated to enhancing member value through strategic supplier partnerships, delivering impactful omnichannel experiences through the Member Access Platform (MAP). As a Senior Product Marketing Manager, you'll help transform our advertising products into compelling solutions that address customer needs and increase revenue. You'll collaborate with internal partners, product management, and sales teams to develop and implement go-to-market strategies, ensuring successful product adoption. Join our fast-growing, team to improve Sam's Club's digital advertising success.

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What you'll do:

Translate complex technology, product, and engineering documents into compelling marketing materials.
Collaborate with internal partners to create go-to-market (GTM) strategies, including positioning, use cases, sales enablement materials, sales pitch decks, case studies, quarterly business reviews, and story narratives for new product releases and enhancements focused on product adoption and revenue growth.
Develop sales training sessions as the product expert, partnering with marketing and training teams for internal awareness and education.
Partner with product management to align with customer needs and challenges, transforming them into product features and benefits, and launching them with sales teams.
Support product stakeholders in developing Business Requirement Documents (BRDs) and Product Requirement Documents (PRDs) to define product priorities and requirements.
Plan and implement new product program launches at different life cycle stages, including alphas, betas, and general availability.
Conduct, aggregate, and analyze research into applicable insights.
Conduct research to understand customer segments and markets, and share insights with our teams.
Contribute to the development of expertise on market and competitive trends.

What you'll bring:

5 to 7 years of experience in product marketing. 3+ years in digital marketing, digital advertising or B2B software
3+ years of experience in marketing or marketing communications
Expertise in the adtech, martech, and related technology ecosystem including digital media, SaaS, and agencies
Solid technical understanding of DSPs, display advertising, audience targeting, and optimization used by advertisers and brands
Experience forming partnerships with teams for alignment and execution across product management, marketing, and sales teams