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Social Media and Marketing Manager

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Job Summary
We are seeking a creative and results-driven Social Media Manager to join our dynamic team. The ideal candidate will be responsible for developing and executing our social media strategy, enhancing our online presence, and engaging with our audience across various platforms. This role requires a strong understanding of digital marketing, content creation, and brand management to effectively promote our products and services.

Responsibilities

  • Develop and implement comprehensive social media strategies to increase brand awareness and engagement.
  • Create, curate, and manage published content (images, video, written) across all social media platforms.
  • Utilize SEO techniques and keyword research to optimize content for search engines.
  • Monitor social media channels for trends, customer feedback, and engagement opportunities through social listening.
  • Analyze performance metrics using tools such as Google Analytics and Buffer to refine strategies and report on campaign effectiveness.
  • Collaborate with the marketing team to align social media efforts with overall marketing goals.
  • Manage paid advertising campaigns on platforms like Facebook Advertising to drive traffic and conversions.
  • Maintain brand consistency across all social media channels while adapting content for specific audiences.
  • Engage with followers, respond to inquiries, and foster relationships with the online community.
  • Stay updated on industry trends, emerging technologies, and best practices in social media marketing.

Qualifications

  • Proven experience in social media management or digital marketing roles.
  • Proficiency in Adobe Creative Suite (Photoshop, Illustrator) for graphic design needs.
  • Strong skills in content creation, including photography and video editing.
  • Familiarity with social media management tools such as Hootsuite or Buffer.
  • Excellent proofreading skills with a keen eye for detail in branding and messaging.
  • Knowledge of public relations principles and relationship management strategies.
  • Experience in e-commerce marketing is a plus.
  • Strong analytical skills with the ability to interpret web analytics data effectively.
  • Exceptional communication skills, both written and verbal. Join us as we enhance our digital footprint and engage our audience through innovative social media strategies!

Job Type: Part-time

Pay: $15.00 - $22.00 per hour

Expected hours: 10 – 20 per week

Benefits:

  • Employee discount
  • Referral program

Work Location: Remote

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Common Interview Questions And Answers

1. HOW DO YOU PLAN YOUR DAY?

This is what this question poses: When do you focus and start working seriously? What are the hours you work optimally? Are you a night owl? A morning bird? Remote teams can be made up of people working on different shifts and around the world, so you won't necessarily be stuck in the 9-5 schedule if it's not for you...

2. HOW DO YOU USE THE DIFFERENT COMMUNICATION TOOLS IN DIFFERENT SITUATIONS?

When you're working on a remote team, there's no way to chat in the hallway between meetings or catch up on the latest project during an office carpool. Therefore, virtual communication will be absolutely essential to get your work done...

3. WHAT IS "WORKING REMOTE" REALLY FOR YOU?

Many people want to work remotely because of the flexibility it allows. You can work anywhere and at any time of the day...

4. WHAT DO YOU NEED IN YOUR PHYSICAL WORKSPACE TO SUCCEED IN YOUR WORK?

With this question, companies are looking to see what equipment they may need to provide you with and to verify how aware you are of what remote working could mean for you physically and logistically...

5. HOW DO YOU PROCESS INFORMATION?

Several years ago, I was working in a team to plan a big event. My supervisor made us all work as a team before the big day. One of our activities has been to find out how each of us processes information...

6. HOW DO YOU MANAGE THE CALENDAR AND THE PROGRAM? WHICH APPLICATIONS / SYSTEM DO YOU USE?

Or you may receive even more specific questions, such as: What's on your calendar? Do you plan blocks of time to do certain types of work? Do you have an open calendar that everyone can see?...

7. HOW DO YOU ORGANIZE FILES, LINKS, AND TABS ON YOUR COMPUTER?

Just like your schedule, how you track files and other information is very important. After all, everything is digital!...

8. HOW TO PRIORITIZE WORK?

The day I watched Marie Forleo's film separating the important from the urgent, my life changed. Not all remote jobs start fast, but most of them are...

9. HOW DO YOU PREPARE FOR A MEETING AND PREPARE A MEETING? WHAT DO YOU SEE HAPPENING DURING THE MEETING?

Just as communication is essential when working remotely, so is organization. Because you won't have those opportunities in the elevator or a casual conversation in the lunchroom, you should take advantage of the little time you have in a video or phone conference...

10. HOW DO YOU USE TECHNOLOGY ON A DAILY BASIS, IN YOUR WORK AND FOR YOUR PLEASURE?

This is a great question because it shows your comfort level with technology, which is very important for a remote worker because you will be working with technology over time...

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