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Engagement Marketing Specialist, One Medical Seniors ID-13169

Description

Shape the future of healthcare communications while crafting meaningful connections with Medicare members at One Medical, an Amazon company. Join our collaborative team in developing innovative engagement strategies that enhance healthcare experiences.

In this role, you'll contribute to improving healthcare accessibility by creating engaging email and direct mail campaigns that help Medicare members navigate their healthcare journey. Your expertise in engagement marketing will support our mission of making quality healthcare more accessible while fostering meaningful connections with our community. As an Engagement Marketing Specialist, you will own email and direct mail marketing initiatives for Medicare beneficiaries, working within defined strategies to drive engagement, retention, and acquisition through effective written communications.

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Key job responsibilities

  • Design and implement engaging email and direct mail campaigns for Medicare beneficiaries
  • Analyze campaign performance and develop data-driven improvements
  • Coordinate with team members to maintain consistent messaging
  • Ensure compliance with healthcare communication regulations
  • Create and optimize audience segmentation strategies
  • Execute A/B testing and optimize email performance based on data-driven insights
  • Manage the engagement marketing communications calendar and coordinate with cross-functional teams

A day in the life

You'll collaborate with cross-functional teams to develop email and direct mail campaigns, analyze performance metrics, and refine communication strategies. Your day might include reviewing campaign analytics, brainstorming with creative teams, and ensuring our messages resonate with Medicare members.

About The Team

Amazon strives to be Earth's most Customer-centric company, and that now extends to Healthcare. One Medical is a primary care solution challenging the industry status quo by making quality care more affordable, accessible and enjoyable. Our seamless in-office and 24/7 virtual care services, on-site labs, and programs for preventive care, chronic care management, common illnesses and mental health concerns have been delighting people for the past fifteen years.

Basic Qualifications

  • 2+ years of professional non-internship marketing experience
  • Experience in a marketing role and proficient with analytic tools
  • Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
  • Understanding of email marketing platforms and analytics

Preferred Qualifications

  • Experience using integrated campaigns to solve brand/business challenges
  • Experience driving demand through traditional offline marketing activities like events, advertisements, snail mail or flyers
  • Salesforce Marketing Cloud Administrator certification

Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.

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