Group Program Manager, Dealer Insights & Strategy ID-6348

January 9, 2025

The Role:

The Group Program Manager, Dealer Insights & Strategy supports Global Marketing, Dealer Digital Solutions, Sales Operations and Sales Lead Performance teams with insights to inform decision making and drive strategy. In this role, you will support marketer decisions through technical analysis and reporting. You will work cross-functionally across Marketing Applied Sciences, as well as our partners in these teams and Enterprise Data Analytics and Insights to accelerate the adoption of data-informed decision-making. Your team will enable an objective view to holistically understand opportunities to drive marketing activity efficiency and optimization.

As a leader with a technical background, you will be responsible for leading a team of strategists to draw insights, work across the MAS team to create scalable data products and build statistical models to identify opportunities with high ROI. Our team is focused on delivering future-focused, consumer-centric, prescriptive solutions that allow GM to stay proactive and nimble as we transform our marketing approach. Note that this role performs functions of program management but does not sit within a program management organization.

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What You'll Do:

Promote a collaborative work environment within the team and across stakeholders.

Provide guidance for measurement, data collection, privacy and data availability, including standards for measurement of high value behaviors and tags.
Lead creation of analyses and reporting as an individual and through your team at frequent cadences.
Drive scale of insights, promoting adoption of self-service data products and data literacy through training.
Provide cross-tier insights through analysis integration, to influence optimal investments.
Drive a strategic roadmap with executable outcomes to provide business value and impact.
Manage the portfolio of work to ensure prioritization of the greatest value adds.
Use your strong stakeholder management skills to prioritize and move requests from the point of curiosity to realized data products, insights, and solutions.
Use your knowledge of how to map data skills, techniques, and tools to problems.
Work with a product owner and teammates to develop requirements definitions.
Exhibit the ability to tell a succinct, data-driven story and tailor delivery to a wide range of stakeholder levels, including senior executives.
Lead and develop a team of strategists, to continually grow their skills, experience and expertise.
Ensure an elevated level of deliverable quality, rigor and reliability through the creation of internal structures and extensible frameworks.

Your Skills & Abilities (Required Qualifications):

5-8+ years of experience in analytics, data science, or quantitative insights in an enterprise setting.
2+ years of experience successfully leading technical teams or work
Bachelor's degree in a related field, or equivalent work experience
Experience in strategy and commercial business reporting
Deep understanding of marketing performance measures, strategic insights and optimization
Strong understanding of marketing disciplines (online/offline, creative, measurement, etc.)
Experience in digital lines of business marketing measurement (e.g. ECom, subscriptions, digital experiences)
Expertise in the principles of experimental design and analysis
Understanding of the principles of causality and/or modeling of incrementality
Prior experience with least one of the following methodologies: statistical modeling, machine learning, AI models, behavior-based segmentation, causal inference, multi-touch attribution, propensity modeling and targeting
Exceptional at prioritizing and focusing on the highest value opportunities
Ability to evaluate the big picture and solve business problems rather than focusing solely on metrics
Strong drive for results and intellectual curiosity; must be a self-starter
Ability to train, mentor, and evaluate the technical capabilities of others
Prior experience evaluating and/or hiring high-performing talent
Strong project management skills with demonstrated success
Ability to prioritize and manage multiple tasks and projects at once without sacrificing quality
Excellent team player with strong interpersonal skills and highly collaborative work style
Excellent oral, listeng, presentation, and written communication skills.