Hinge Health – Director, Content Marketing (Remote) – USA ID-7485

January 16, 2025

Job description:

Hinge Health is building the world’s most patient-centered Digital Musculoskeletal (MSK) Clinicâ„¢. It is now the leading Digital MSK Clinic, used by four in five employers and 90% of health plans with a digital MSK solution. Hinge Health reduces MSK pain, surgeries, and opioid use by pairing advanced wearable sensors and computer vision technology with a comprehensive clinical care team of physical therapists, physicians, and board-certified health coaches.

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Hinge Health’s HingeConnect integrates with 750,000+ in-person providers and enables real-time interventions for elective MSK surgeries, driving proven medical claims reduction. Available to millions of members, Hinge Health is widely trusted by leading organizations, including Land O’Lakes, L.L. Bean, Salesforce, Self-Insured Schools of California, Southern Company, State of New Jersey, US Foods, and Verizon.

WHAT YOU’LL ACCOMPLISH

Develop a compelling content strategy & thought leadership around key themes and anchor assets to drive lead-generation, brand awareness, and PR.
Establish Hinge Health as a thought leader in the musculoskeletal (MSK), digital health, and benefits space.
Grow top of funnel leads and brand awareness through whitepapers, survey reports, blogs, videos, infographics, and other thought leadership content.
Drive mid-funnel conversion to opportunities through conference & webinar event decks and customer case studies.
Lead a high-performing and engaged team of content marketers.

WHAT WE’RE LOOKING FOR

Strategic: Experience developing a compelling content strategy that resonates with employer benefits, consultant, and health plan personas.
Communication: Excellent writer and strong verbal communicator with the ability to synthesize complex topics into a concise and easy-to-understand language in multiple formats from whitepapers and event/webinar decks to videos.
Creative: Exceptional storyteller that can create original content with a unique point of view that rises above the noise as well as innovate fresh content marketing ideas.
Analytical: Data-driven content marketing leader that is comfortable with analyzing clinical, survey, and platform data to create compelling storylines as well as diving deep into content performance metrics and tracking.
Project management: Able to get things done and effectively prioritize many competing demands. Strong project management skills are a must, with experience managing design teams, freelancers, and agencies to scale quality content in a fast-paced environment.
Collaborative: Able to work effectively cross-functionally and build alignment with key stakeholders on content and content strategy
Systems thinker: Experience building a robust and scalable content creation process
Resilient & adaptable: Passionate about execution excellence, with a track record of bringing creativity, positivity, and high energy to complex projects. Able to roll with the punches. Effective fire-fighter.
Leadership: Has a broad worldview, who can effectively guide, inspire, and empower a high-performing and engaged team. An effective people leader and coach that leads with empathy.
10+ years of experience in managing and scaling content marketing functions at hyper-growth companies in complex verticals such as healthcare.

WHAT YOU’LL LOVE ABOUT US

Competitive compensation with meaningful equity
Medical, Dental, Vision, Disability and Life Insurance (We cover 100% of your premium and 75% for your dependents)
Flexible PTO
FSA/HSA accounts
Family & fertility benefit through Maven Clinic
401K match
3 months paid parental leave
Professional Development budget
Quarterly lifestyle benefit to use towards WFH equipment & fitness
Generous mental health stipend
Work from home policy
Opportunity to join a fantastically talented, diverse, and passionate team at a pivotal time in the company’s lifecycle