POPlitics Social Media Administrator in Phoenix, AZ ID-6377

January 9, 2025

Turning Point USA is a 501(c)(3) grassroots nonprofit organization dedicated to educating students about the importance of fiscal responsibility, free markets, and limited government. With a presence on over 3,000 college campuses in all fifty states, Turning Point USA is one of the largest youth organizations in the country. Our primary focus is to identify, educate, train, and empower student activists to stand up for their values on all high school and college campuses.

To learn more about the organization, founder Charlie Kirk, and its vision for a freer America, .

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Position Overview: Turning Point USA is seeking a talented and passionate individual to join our team as a POPlitics Social Media Administrator. As the administrator, you will be responsible for managing and maintaining our social media presence on various platforms, ensuring our message reaches a wide audience and engages with our target demographic. You will play a crucial role in shaping and implementing our social media strategy, creating engaging content, and fostering meaningful interactions with our followers. Responsibilities include but are not limited to:

Social Media Management: Oversee all aspects of our social media platforms, including but not limited to Instagram, YouTube and Facebook. Regularly update profiles, respond to messages and comments, and engage with our audience to build a strong online community.
Content Creation: Develop compelling and relevant content for our social media channels, including graphics, videos, and written posts. Create visually appealing and shareable content that aligns with the brand’s tone, style, and messaging.
Social Media Strategy: Collaborate with the marketing team to develop and execute an effective social media strategy that aligns with our brand identity and objectives. Identify trends, insights, and emerging platforms to maximize our reach and impact.
Analytics and Reporting: Monitor social media analytics, track key performance indicators (KPIs), and generate regular reports to assess the success of campaigns. Provide insights and recommendations for improvement based on data analysis.
Community Engagement: Actively engage with our online community, initiate and participate in conversations, and respond to inquiries in a timely and professional manner. Foster a positive and inclusive environment that encourages meaningful interactions among our followers.
Trend Monitoring: Stay up-to-date with current events, social and political trends, and relevant topics to leverage opportunities for engaging content creation and timely responses.
Collaboration: Coordinate with the marketing team, content creators, and other stakeholders to align social media efforts with overall marketing campaigns. Collaborate on cross-platform promotions and initiatives to maximize impact.
Brand Advocacy: Act as a brand ambassador for POPlitics, upholding our values and promoting our mission through engaging and thoughtful online interactions.

Minimum Qualifications:

Avid POPlitics follower and Cuteservative
Bachelor’s degree in marketing, communications, journalism, or a related field (or equivalent work experience).
Proven experience in social media management, preferably in a political or social activism setting.
Demonstrated expertise in utilizing various social media platforms, including Instagram, YouTube, and Facebook.
Proficient in content creation, including graphic design, video editing, and copywriting.
Strong understanding of social media analytics and reporting tools to track performance and inform decision-making.
Excellent written and verbal communication skills, with the ability to convey complex ideas in a clear and concise manner.
Knowledge of current political and social issues, with a keen interest in pop culture and its intersection with politics.
Ability to work independently and manage multiple tasks and priorities in a fast-paced environment.
Detail-oriented with a strong sense of creativity and a passion for driving engagement and fostering meaningful conversations.
Familiarity with social media scheduling and management tools is a plus.

If you are enthusiastic about politics, pop culture, and using social media to make a difference, we invite you to apply for the role of POPlitics Social Media Administrator. Join our team and help shape the conversation in the digital landscape!