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Sr. Integrated Marketing Specialist, Lifestyle

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About the position

Crocs is looking for a Sr. Integrated Marketing Specialist for the Global Integrated Marketing team, with a focus on the Lifestyle category (sandals and sneakers). This role involves supporting product campaigns, ensuring brand alignment, and driving audience engagement. The specialist will coordinate with global and cross-functional stakeholders to assist the Marketing Manager in planning seasonal activations, creating content, developing channel strategies, and reporting results. Ideal candidates should think big, act quickly, and collaborate effectively.

Responsibilities

  • Assists Global Integrated Marketing Manager in driving consumer-centric product marketing programs, competitive research, and special projects as needed.
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  • Effectively activates and coordinates global product marketing strategies, including fully integrated product marketing plans, seamless integration and execution, and channel support throughout the commercialization process.
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  • Provides regional marketing support for local adaptation and execution of global strategy.
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  • Collaborates closely with cross-functional teams such as Global Product, Merchandising, and Ecommerce to support product launches holistically.
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  • Facilitates conversation and collaboration among global, regional, and channel teams with excellent communication skills.
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  • Drafts clear creative briefs and partners with the Global Creative team to ensure timely execution according to the brief.
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  • Develops and institutionalizes content that supports global marketing programs, preparing campaign playbooks and performance reports for various audiences.
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  • Manages assigned campaigns, ensuring projects stay on track with seasonal timelines and processes.
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  • Analyzes consumer trends and insights, market analysis, and marketing best practices to build successful strategies.
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  • Incorporates a deep understanding of Crocs' consumers and brand into all campaigns.
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  • Manages multiple projects simultaneously in a fast-paced, time-sensitive environment.

Requirements

  • BS or BA in business, marketing or related field.
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  • At least 2+ years of relevant marketing experience including background working in international marketing; experience working with an apparel or footwear brand preferred.
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  • Exceptional organizational and project management skills with strong attention to detail.
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  • Experience with and understanding of go-to-market process and marketing channel strategies.
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  • Cross-functional team experience with ability to work in a fast-paced environment.
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  • Strong communication abilities both written and verbal.
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  • Ability to take initiative, work independently, and prioritize tasks with strong time management and problem-solving skills.

Nice-to-haves

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Benefits

  • Medical, dental, and vision coverage
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  • Life and AD&D insurance
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  • Short and long-term disability coverage
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  • Paid time off
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  • Employee assistance program
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  • Participation in a 401k program that includes company match
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  • Company incentive program
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  • Flexible work schedule
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