Partner Manager (Automattic for Agencies) ID-23791
As a Partner Manager in the A4A program, you will strategically execute Automattic’s growth strategy by developing and nurturing meaningful relationships with a portfolio of digital agencies in the Automattic partner ecosystem.
A person in this role will partner with key stakeholders within digital agencies and internal business units at Automattic. These relationships will support lead generation and drive joint revenue goals between Automattic and digital agencies. You’ll also play a key role in enabling the agencies in their book with value-driven initiatives, including joint go-to-market strategy creation, training and events, and co-branding & selling to ensure that all of their agencies and their respective clients are getting the most out of Automattic’s product suite and hitting their success metrics.
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Responsibilities:
Drive sales of Automattic products through partner channels with Digital Agencies, identifying new opportunities for revenue generation.
- Identify, source, and develop growth strategies to increase agency partners’ book of business.
- Monitor and report on sales performance and adjust strategies as needed.
- Take ownership of all aspects surrounding agency account management. This includes cultivating relationships, implementing go-to-market (GTM) strategies, escalating technical emergencies, and conducting business reviews.
- Monitor the health of the agency's clients’ sites using Automattic products, and manage retention risks.
- Identify, recruit, and onboard partners who align with the A4A program growth strategy, and who will benefit from a close relationship with our product suite and team.
- Build multiple champions within each digital agency, and understand their business strategy, organizational structure, and go-to-market focus.
- Become the agency’s trusted advisor.
- Provide training and support to partners to enhance their understanding of Automattic's products, services, and value propositions.
- Collaborate on marketing and sales enablement programs for partners with respective BU’s.
- Attend and support Flagship WordCamps, potential sponsorships, and partner events to drive lead generation and increase brand visibility.
- Collaborate cross-functionally with internal and external Business Unit (BU) teams, including Marketing, Sales/CS, Happiness, Product, and Executive Leadership.
- Gather feedback from partners to improve products, services, and the overall partnership experience.
- Advocate for partner needs within Automattic or the partner’s respective BU niche.
- Stay informed about industry trends, competitor activities, and market developments.
- Use market insights to refine partnership strategies.
- Ensure partners adhere to agreed-upon standards and compliance requirements.
- Seek ways to enhance the overall partner ecosystem within Automattic.
Requirements:
- 5+ years of experience in SaaS Channel Sales or Partner Management roles, preferably in the WordPress ecosystem.
- Proven track record of achieving revenue targets.
- Experienced in structuring a partnership business, owning prioritization and ROI monitoring, and reporting to the organization.
- Strong analytical and critical thinking skills, and hands-on approach to identifying business opportunities and penetrating new accounts.
- Excellent customer service skills and a creative approach to solving issues with out-of-the-box solutions.
- Proven success in developing effective execution strategies within the book of business to drive mutually beneficial partnerships between agency accounts and the company.
- You're a self-starter, proactive, and able to handle uncertainty while demonstrating your own initiative.
- Efficient Time Management: Ability to prioritize tasks and reprioritize as needed.
- You have experience working across multiple business units comprising many stakeholders and influencing factors. You can work well as part of a team and as an individual contributor.
- Dynamic Presentation Skills: adept at presenting to individuals and groups, including C-level executives, in person or virtually.
- Excellent interpersonal and communication skills to effectively collaborate with internal and external teams.
- Ecosystem Familiarity: experienced with Automattic’s brands and vast product suite within the WordPress ecosystem as well as other key brands and third-party products/solutions that agencies leverage, such as hosts, dev tools, etc.
- Ability to grasp and communicate technical concepts effectively to technical and non-technical audiences.
- Willingness and ability to travel domestically and internationally to build relationships with partners at events such as flagship WordCamps.
- Adaptable to new technologies, industry trends, and changes in the competitive landscape.