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Campaign Manager, AWS North America Marketing

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**Job Overview and Responsibilities** \- Drive end-to-end marketing campaigns that directly impact business outcomes and team goals \- Create and execute multi-channel marketing strategies aligned with sales objectives \- Develop frugal, scalable marketing plans across sales territories \- Measure and optimize campaign performance through data-driven insights \- Own target audience strategy and segmentation for paid media, event, and email campaigns \- Define and maintain target account lists specific to segments \- Analyze audience data to inform campaign optimization \- Lead promotional content development and curation \- Create compelling copy and curate visuals for paid media campaigns \- Develop email content for events and nurture programs \- Identify and select appropriate assets for campaign promotion \- Ensure brand consistency and message clarity across channels \- Partner with Event Managers to drive registration and attendance goals \- Create and execute lead follow-up and nurture programs \- Provide sales enablement materials for event follow-up \- Build and maintain strong relationships with key stakeholders \- Collaborate effectively with sales and marketing leaders \- Drive regular program reviews and status updates \- Manage cross-functional dependencies and alignment \- Establish and maintain program documentation in Workfront \- Track and analyze key performance metrics \- Deliver actionable insights to stakeholders \- Make data-driven recommendations for improvement **Qualifications and Requirements** \- 4+ years of professional non-internship marketing experience \- Experience using data and metrics to drive improvements \- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables) \- Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion PREFERRED QUALIFICATIONS \- Experience using customer research, hard data and metrics to back up assumptions, generate forecasts, and assess the efficacy of marketing programs \- Experience utilizing systems and tools involving email, web, analytics, and CRM (Marketo, Tableau, Salesforce, etc.) for targeting, segmentation, reporting for demand generation **Pay and Benefits ** The base pay for this position ranges from $72,600/year in our lowest geographic market up to $155,200/year in our highest geographic market.

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Common Interview Questions And Answers

1. HOW DO YOU PLAN YOUR DAY?

This is what this question poses: When do you focus and start working seriously? What are the hours you work optimally? Are you a night owl? A morning bird? Remote teams can be made up of people working on different shifts and around the world, so you won't necessarily be stuck in the 9-5 schedule if it's not for you...

2. HOW DO YOU USE THE DIFFERENT COMMUNICATION TOOLS IN DIFFERENT SITUATIONS?

When you're working on a remote team, there's no way to chat in the hallway between meetings or catch up on the latest project during an office carpool. Therefore, virtual communication will be absolutely essential to get your work done...

3. WHAT IS "WORKING REMOTE" REALLY FOR YOU?

Many people want to work remotely because of the flexibility it allows. You can work anywhere and at any time of the day...

4. WHAT DO YOU NEED IN YOUR PHYSICAL WORKSPACE TO SUCCEED IN YOUR WORK?

With this question, companies are looking to see what equipment they may need to provide you with and to verify how aware you are of what remote working could mean for you physically and logistically...

5. HOW DO YOU PROCESS INFORMATION?

Several years ago, I was working in a team to plan a big event. My supervisor made us all work as a team before the big day. One of our activities has been to find out how each of us processes information...

6. HOW DO YOU MANAGE THE CALENDAR AND THE PROGRAM? WHICH APPLICATIONS / SYSTEM DO YOU USE?

Or you may receive even more specific questions, such as: What's on your calendar? Do you plan blocks of time to do certain types of work? Do you have an open calendar that everyone can see?...

7. HOW DO YOU ORGANIZE FILES, LINKS, AND TABS ON YOUR COMPUTER?

Just like your schedule, how you track files and other information is very important. After all, everything is digital!...

8. HOW TO PRIORITIZE WORK?

The day I watched Marie Forleo's film separating the important from the urgent, my life changed. Not all remote jobs start fast, but most of them are...

9. HOW DO YOU PREPARE FOR A MEETING AND PREPARE A MEETING? WHAT DO YOU SEE HAPPENING DURING THE MEETING?

Just as communication is essential when working remotely, so is organization. Because you won't have those opportunities in the elevator or a casual conversation in the lunchroom, you should take advantage of the little time you have in a video or phone conference...

10. HOW DO YOU USE TECHNOLOGY ON A DAILY BASIS, IN YOUR WORK AND FOR YOUR PLEASURE?

This is a great question because it shows your comfort level with technology, which is very important for a remote worker because you will be working with technology over time...

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