Marketing and Communications Specialist - Library ID-23064
Nature of Work: This is professional-level work creating, implementing, and measuring the effectiveness of marketing efforts in the promotion of city services. This position serves as a content creator responsible for developing communications for use across multiple platforms to engage end users. This position maintains website content and develops and implements email marketing strategies. Under the direction of management, an incumbent will ensure content remains consistent with their department’s brand and marketing strategy. An incumbent in this position exercises considerable independence in the performance of duties and responsibilities and receives general guidance from a superior.
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Education and Experience: The knowledge, skills, and abilities may be acquired through, but are not limited to, the following combination of education and/or experience. Bachelor’s degree in marketing, communications, public relations, English, journalism, or a related field. AND One (1) year of experience in marketing, communications, public relations, or a related field.
Special Qualifications: Must possess a valid motor vehicle operator’s license if assigned to operate the mobile library vehicle. Must be available to work flexible hours, weekends, and holidays.
Pay Range: $58,656.00 with step increases to $73,070.40 Annually
Benefits: Forty-hour work week. Paid leave per year: twelve days vacation; five days management; fifteen days sick; and fourteen holidays. Employee’s group health insurance, including major medical, vision, and dental, for individual or family. Defined benefit pension plan, plus Social Security, and more. See hr.cityofomaha.org for detailed information.
Who Can Apply: Any person who meets the qualifications and other requirements described in this posting.
How to Apply: Completed City of Omaha employment applications must be submitted using the online application from the City website. It is the sole responsibility of the applicant to check and ensure that any and all required application materials and supplemental forms are received by the City of Omaha Human Resources Department by the stated deadline. You may confirm receipt of any materials and forms by contacting the Human Resources Department. If the materials are not received in the Human Resources Department by the stated deadline, they will not be considered. There will be no exceptions to this rule.
Examination Information: The examination will consist of a training and experience form designed to assess job-related knowledge, skills, and abilities of the position. The training and experience form will be given to candidates once their application has been received, reviewed by a recruiter, and accepted to test for the position. The form must be completed and returned to the Human Resources Department by June 24, 2025 (passing score 60%). Final eligibility list will be the training and experience form weighted 100%.
Veteran Points: To claim five (5) points for veteran’s preference, you must submit proof of service (such as a DD-214) that includes the date of induction, date of honorable separation, and Social Security number. (You must have completed more than 180 consecutive days of active duty.) To receive an additional five (5) points credit for disability, you must submit proof of eligibility from the United States Department of Veterans Affairs dated within the last 12 months. This information must be submitted to the Human Resources Department by June 24, 2025.
Required Knowledge, Skills, And Abilities
- Knowledge of Associated Press (AP) Style.
- Knowledge of and ability to effectively navigate email marketing tools and website content management systems.
- Knowledge of Search Engine Optimization (SEO) and content marketing best practices.
- Knowledge of departmental policies, procedures, and regulations.
- Knowledge of, and ability to operate, computers and other technology using standard or customized computer or systems software applications appropriate to the assigned tasks.
- Skill in public speaking and giving professional presentations.
- Skill in writing including grammar usage, spelling, punctuation, vocabulary, and copy editing.
- Skill in using Adobe Creative Suite or similar design software
- Ability to learn and adapt to advances in computer and electronics device technology and software.
- Ability to establish and maintain effective working relationships with fellow employees and members of the general public.
- Ability to communicate effectively, orally, and in writing.
- Ability to maintain confidentiality.
- Ability to identify, analyze, and resolve problems.
- Ability to prioritize and manage multiple projects and responsibilities while meeting stringent deadlines.
- Ability to adhere to safety policies, procedures, and guidelines.
- Ability to sit from 76 to 100% of the time, to stand and walk from 26 to 50% of the time, and reach, bend, stoop, push and pull up to 25% of the time.
- Ability to use up to thirty (30) pounds of force up to 25% of the time to move objects.
Essential Functions: Any one position may not perform all of the duties listed, nor do the listed examples include all of the duties that may be performed in positions allocated to this class. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential job functions.
- Develops, writes, and edits marketing content for use on multiple platforms, including online, email, print, and multimedia, ensuring all content is on-brand consistent in terms of style, quality, and tone of voice, and is optimized for search results relevant to the target audience.
- Assists in writing press releases, blog entries, news stories, and other content.
- Develops and implements email marketing strategies for various audiences.
- Manages the content and functionality of the website including prioritizing accessibility and search engine optimization (SEO).
- Serves as the Content Management System (CMS) expert and the web partner liaison for website functionality, ensuring accuracy, high quality content, visual appeal, and accessibility.
- Tracks and reports measures of success, including analytic reports on content distribution, content engagement, website use, and monthly earned media equivalency reports.
- Under the direction of management, conducts content audits of marketing collateral ensuring accuracy, currency, quality of content, value in brand enhancement, and effectiveness as marketing support tools.
- Assists in maintaining video and photo galleries and files of all published stories.
- Creates and edits multimedia content and serves as graphic design support.
- Assists with creating annual report for public consumption by compiling information, formatting, and editing.
- Works with third party vendors, providing marketing and communication services.
- Maintains regular job attendance in accordance with a schedule established for the position by the supervisor.
- Performs other related duties as assigned or as the situation dictates within the scope of this classification.
Conditions of Employment: Candidates must provide proof of U.S. citizenship or proof of permanent residence or authorization to work. The City of Omaha reserves the right to conduct criminal history, driving record, reference and credit checks and a background investigation on applicants for employment. Successfully passing a criminal background review, reference check, and if applicable, a credit check, is required as a condition of employment. If applicable, the City will require that you successfully pass a review of the driver's license, driving abstract, a pre-employment drug test, a hearing test and a back screening examination as a condition of employment. Failure to provide the information requested in the application process in a truthful, accurate and complete manner may result in disqualification, revocation of conditional employment or termination.
Reasonable Accommodation: The City of Omaha does not discriminate on the basis of disability. If you need a disability-related accommodation during the job application or selection process, advise the Human Resources Department at least 48 hours prior to the need by emailing employment@cityofomaha.org.
For a complete description of this job classification, visit hr.cityofomaha.org
