About Crunchyroll
WE HELP EVERYONE BELONG. IT’S OUR PURPOSE.
Founded by fans, Crunchyroll delivers the art and culture of anime to a passionate community. We super-serve over 100 million anime and manga fans across 200+ countries and territories, and help them connect with the stories and characters they crave. Whether that experience is online or in-person, streaming video, theatrical, games, merchandise, events and more, it’s powered by the anime content we all love.
Join our team, and help us shape the future of anime!
About the role
We are looking for a strategic leader who is passionate about their craft, who is infinitely curious about the nuances and emotional benefits of fandom, and who brings experience building remarkable campaigns. You will lead brand expansion, drive Crunchyroll deeper into the pop culture ecosystem, while servicing our devoted, rapidly-growing, and ever-changing fan base.
You are a natural leader who organically operates with a lens to the bigger picture, and is obsessed with cultural impact as much as operational excellence. You will bring inspiration and guidance to our brand work, ensuring impact and delivery of our goals. You will create lasting impact on the Crunchyroll brand, our business and most importantly, the global anime fan experience.
You will report to the Sr. Director of Global Brand Marketing.
Hybrid position based in Los Angeles, CA.
Core Responsibilities
- Global Brand Campaign Strategy and Execution
- Strategic Lead for the Crunchyroll Anime Awards
- Mascot Strategy and team leadership
- Manage top tier global agency relationships
- Lead and mentor a team. Influence hundreds of others across both Marketing and greater Crunchyroll team.
About You
- 12+ years of experience building and launching world class brand marketing campaigns that fuel passion, fandom and conversation
- Deep understanding of both B2B and B2C marketing
- Have fluency developing and executing comprehensive campaign strategies
- Experience leading a team and cross-functional efforts, tapping into channel teams to execute on an overall strategic vision
- Strong grasp of brand strategy and the ability to develop marketing messages about a product offering or series that ladder up to the master brand
- You have a lot of experience with paid campaigns, and you understand how to extend those campaigns to PR, O+O, and social media
- Have knowledge of Anime and its influence on culture.
About the Team
Crunchyroll Brand Marketing and Strategy is a small-but-mighty team with influence across the entire organization. We oversee the core articulation of the Crunchyroll Brand, and bring that to life in the hearts and minds of the anime community.
Why you will love working at Crunchyroll
In addition to getting to work with fun, passionate and inspired colleagues, you will also enjoy the following benefits and perks:
- Receive a great compensation package including salary plus performance bonus earning potential, paid annually.
- Flexible time off policies allowing you to take the time you need to be your whole self.
- Generous medical, dental, vision, STD, LTD, and life insurance
- Health Saving Account HSA program
- Health care and dependent care FSA
- 401(k) plan, with employer match
- Employer paid commuter benefit
- Support program for new parents
- Pet insurance and some of our offices are pet friendly!
#LifeAtCrunchyroll #LI-Hybrid
The Pay Range for this position is listed. Actual pay will vary based on factors including, but not limited to location, experience, and performance. The range listed is just one component of Crunchyroll’s Total Rewards offerings for employees. Other rewards may include performance bonuses, employer matched retirement savings, time-off programs, and progressive health benefits and perks.
Pay Transparency - Los Angeles, CA
$146,000—$175,000 USD
About our Values
We want to be everything for someone rather than something for everyone and we do this by living and modeling our values in all that we do. We value
- Courage. We believe that when we overcome fear, we enable our best selves.
- Curiosity. We are curious, which is the gateway to empathy, inclusion, and understanding.
- Service. We serve our community with humility, enabling joy and belonging for others.
- Kaizen. We have a growth mindset committed to constant forward progress.
Our commitment to diversity and inclusion
Our mission of helping people belong reflects our commitment to diversity & inclusion. It's just the way we do business.
We are an equal opportunity employer and value diversity at Crunchyroll. Pursuant to applicable law, we do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
Crunchyroll, LLC is an independently operated joint venture between US-based Sony Pictures Entertainment, and Japan's Aniplex, a subsidiary of Sony Music Entertainment (Japan) Inc., both subsidiaries of Tokyo-based Sony Group Corporation.
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Please beware of recent scams to online job seekers. Those applying to our job openings will only be contacted directly from @crunchyroll.com email account.
