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Paid Social Lead ID-18817

At Scribd (pronounced “scribbed”), our mission is to spark human curiosity. Join our team as we create a world of stories and knowledge, democratize the exchange of ideas and information, and empower collective expertise through our three products: Everand, Scribd, and Slideshare.

 

We support a culture where our employees can be real and be bold; where we debate and commit as we embrace plot twists; and where every employee is empowered to take action as we prioritize the customer.

 

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When it comes to workplace structure, we believe in balancing individual flexibility and community connections. It’s through our flexible work benefit, Scribd Flex, that employees – in partnership with their manager – can choose the daily work-style that best suits their individual needs. A key tenet of Scribd Flex is our prioritization of intentional in-person moments to build collaboration, culture, and connection. For this reason, occasional in-person attendance is required for all Scribd employees, regardless of their location.

 

So what are we looking for in new team members? Well, we hire for “GRIT”. The textbook definition of GRIT is demonstrating the intersection of passion and perseverance towards long term goals. At Scribd, we are inspired by the potential that this can unlock, and ask each of our employees to pursue a GRIT-ty approach to their work. In a tactical sense, GRIT is also a handy acronym that outlines the standards we hold ourselves and each other to. Here’s what that means for you: we’re looking for someone who showcases the ability to set and achieve Goals, achieve Results within their job responsibilities, contribute Innovative ideas and solutions, and positively influence the broader Team through collaboration and attitude.

 

About the Role

We're seeking an experienced Paid Social Lead to join our performance marketing team, focusing on scaling our presence across Meta, TikTok, Pinterest, and emerging social platforms for the Everand brand. This role will be instrumental in driving user acquisition and brand awareness through innovative social advertising strategies.

What you’ll do:

  • Own and optimize multi-million dollar paid social advertising budgets across Meta, TikTok, Pinterest, and other social platforms

  • Develop and execute comprehensive paid social strategies aligned with our growth objectives and brand guidelines

  • Lead creative testing initiatives and collaborate with our creative team to develop high-performing ad content

  • Build and maintain sophisticated audience targeting frameworks across platforms

  • Analyze campaign performance, conduct A/B tests, and leverage data insights to optimize LTV:CAC

  • Stay ahead of platform changes and new features, implementing beta opportunities when available

  • Partner with data science team to develop attribution models and measure incremental lift

  • Responsible for regular analytics and reporting; effectively communicating performance, wins, and challenges

  • Partner with the product development and engineering teams to develop data feeds and LTV signaling pipelines

  • Partner with other marketers to ensure integration of Paid Social into our overall growth strategy

Who you are:

  • 7+ years of experience managing large-scale paid social campaigns, with at least 3 years focused on subscription or D2C products

  • Proven track record of scaling social advertising spend efficiently while maintaining or improving LTV:CAC

  • Deep expertise in Meta Ads Manager, TikTok Ads, and Pinterest Ads platforms

  • Strong understanding of conversion optimization, audience targeting, and creative testing methodologies

  • Experience with social media attribution models and incrementality testing

  • Excellent analytical skills with proficiency in data visualization tools

  • Track record of cross-functional collaboration and stakeholder management

Preferred Qualifications

  • Experience marketing subscription products or digital content services

  • In-depth understanding of automated bid strategies with experience optimizing towards CPAor ROAS goals. Deep understanding of incrementality

  • Familiarity with mobile app marketing and app store optimization

  • Experience with budget planning and forecasting

  • Google Tag Manager experience a plus

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