Principal, Product Marketing, ART19, Amazon Ads ID-14728
Description
Come build the future with us! What unites all Amazonians (across teams and geographies) is that we are all striving to delight our customers and make their lives easier—whoever that customer may be. In pursuit of delighting customers, Amazonians have developed many products and services that have transformed the way our customers live their lives and run their businesses. Together we are building the future, one innovative product, service, and idea at a time. We start with the customer and work backwards in everything we do, including advertising. Amazon Ads offers an array of digital advertising solutions for campaigns spanning Video, Audio, and Display across Amazon properties (e.g., Amazon.com, Prime Video ads, Twitch, Fire TV, Amazon Music, etc.), plus thousands of sites and apps via Amazon Publisher Services (APS) and podcast publishers via ART19.
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ART19 believes in Audiotonomy—a philosophy that both publishers and advertisers deserve full control of their audio experiences, to better serve their listeners. We are seeking a Principal Product Marketing Manager (PMM) to support the ART19 portfolio of advertising technology services, supporting podcast publishers grow their media businesses through better quality advertising experiences and more relevant ads for listeners. If you’re interested in joining a rapidly growing team working to build a unique, world-class advertising group with a relentless focus on the customer, you’ve come to the right place.
The ideal candidate will have SaaS marketing experience, including designing innovative campaigns and managing multi-functional marketing teams. This candidate has a demonstrable track record of success in the development and implementation of marketing strategies, creative advertising materials, paid and owned media, social and digital, CRM, and analytics. This candidate wants to work on projects inventing solutions to real problems that require creative solutions and deep understanding of the problem space. They know how to work cross-functionally to create alignment and deliver results. They want to create value and impact the direction of products and business – globally.
We are seeking an accomplished Product Marketing professional to lead development of product messaging, holistic positioning, and marketing activities for the ART19 portfolio of solutions for podcast publishers, and the unique capabilities these solutions enable for brands and advertisers. You will have the opportunity to shape and develop the brand and positioning for this growing suite of products, as well as drive the future vision of how we bring new capabilities to customers. You will have the opportunity to think big, and the role requires that you are not only comfortable with ambiguity, but you relish in it. ART19 is a leading audio solution, providing cutting-edge tools for podcast hosting, distribution, ad serving, and audience measurement. At the intersection of publishers and advertisers, the company powers hundreds of millions of podcast downloads every month for the industry’s largest shows. ART19 enables publishers to manage all content and ad operations in one place, offering best-in-class addressability capabilities, seamless integration with listening platforms, and a flexible infrastructure to continuously enhance revenue opportunities for our clients.
Key job responsibilities
In this role you will define and execute the go-to-market (GTM) strategy by leading collaboration across key stakeholders: this highly cross-functional role requires close partnership across Product Management, PR, Marketing, Business Development, Sales, Research, and Training teams, and requires strong communication skills, both verbal and written. This role requires an analytical marketer with a strong understanding of the supply-side advertising industry to align our offerings to podcast publishers' objectives, which constantly evolve. As an owner, you will not only define the product marketing message for new solutions, you will also need to be strong in execution of end-to-end marketing campaigns, including the holistic ART19 positioning and branding, development of sales enablement material, case studies, blog posts, product videos, web page content, event content, and commission first and third-party research to support your key messages. This is a high-impact role that requires big-picture thinking, but also strong execution, technical depth, analytical rigor and excellent communication.
- Drive the development and execution of new enterprise SaaS marketing strategy
- Drive the development and execution of new downstream digital marketing strategy
- Manage development of new branding and positioning
- Collaborate with our data team to design customer segmentation and analytics platforms
- Manage our marketing budget and track KPIs
- Compile comprehensive pre-launch and post-mortem reports
- Develop clear communication systems for internal and external stakeholders
Basic Qualifications
- 9+ years of professional non-internship marketing experience
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience building, executing and scaling cross-functional marketing programs
- Experience driving direction and alignment with cross-functional teams
Preferred Qualifications
- Experience with creating GTM initiatives at scale
- Experience working cross-functionally across marketing, product management, analytics, UX, and research
Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.
