Social Manager, Netflix is a Joke ID-14989
Netflix is one of the world's leading entertainment services, with 283 million paid memberships in over 190 countries enjoying TV series, films and games across a wide variety of genres and languages. Members can play, pause and resume watching as much as they want, anytime, anywhere, and can change their plans at any time.
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The Opportunity
We are looking for a candidate to be a part of a social media team that focuses on connecting Netflix with comedy audiences. This role will build and execute tailored, culturally relevant and innovative social marketing campaigns that authentically reach and resonate with comedy fans across our slate of original films, series, live events, stand up specials and licensed content. They will collaborate cross-functionally to align social strategies with overarching marketing goals, effectively communicate these goals to partners, and create content to engage with these key audiences that lives on our Netflix is a Joke social channels.
This is an exciting hands-on role that requires passion and deep knowledge of the comedy landscape, as well as the ability to translate these insights into compelling social creative that fuels fandom for Netflix titles, slate and brand. It involves a diverse array of tasks, from crafting high-level strategies, to developing best-in-class social content that spans from turnkey reactive to longer form formats, to coordinating within the company.
The ideal candidate will have a social media background, entertainment experience, and excellent editorial judgment to balance the needs of the audience with the needs of our business. They will have experience working with executives, filmmakers, showrunners, talent, talent representatives, agencies and production partners. It is necessary to have strong strategic vision, sharp copy-writing skills, and the ability to work collaboratively with multiple teams.
Key Responsibilities:
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Develop and execute social strategy to reach Comedy fans across social platforms, including our @Netflix is a Joke comedy social channels
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Responsible for building social strategy for relevant Netflix comedy titles, aligned with the overall marketing campaign strategy. This is inclusive of target audience, social creative, and content distribution across the Netflix social ecosystem
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Manage agency resources to execute title and slate social campaigns at every stage from ideation through production and distribution.
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Work with key cross-functional partners including Title Marketing, Content, Publicity, Paid Media, Events and more, to build social strategy that supports business priorities as they relate to Comedy audiences.
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Use internal and external social analytics and other internal data to inform strategy, iterate creative, and constantly learn to improve future campaigns.
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Main point of contact regarding social strategy and social creative across Marketing, Publicity, Content, and other teams working against single title or slate-level initiatives focused on Comedy.
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In partnership with other platform managers, develop relationships with the platform reps - ensure you are up to date product updates, opportunities to be included in Beta tests, platform best practices, etc.
Background and Specific Skills:
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Experience working on broad, multiple-platform marketing campaigns and delivering nuanced, insight-based social strategies.
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Knowledge of what works across various social platforms and experience in multi-channel distribution efforts.
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Background and affinity for Comedy, entertainment and pop culture spaces
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Entrepreneurial spirit and highly collaborative - loves working with others, isn’t afraid to lead or follow.
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Excellent written and verbal communication skills.
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Experience using data and intuition to make content that grabs attention and engages its audience. Strong on social media analytics, but isn’t afraid to take big risks.
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Must be able to prioritize and handle several projects at the same time in a fast-paced environment while adhering to shifting deadlines.
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Able to build strong relationships and work across many internal cross-functional teams.
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Experience working directly with filmmakers and is skilled in pitching/ presenting with the ability to read the room.
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High tolerance for change, and the capacity to accomplish enormous amounts of work in a fast-paced, ever-changing environment.
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Respect, understanding, and enthusiasm for Netflix culture.
Our compensation structure consists solely of an annual salary; we do not have bonuses. You choose each year how much of your compensation you want in salary versus stock options. To determine your personal top of market compensation, we rely on market indicators and consider your specific job family, background, skills, and experience to determine your compensation in the market range. The range for this role is $170,000- $360,000. Netflix provides comprehensive benefits including Health Plans, Mental Health support, a 401(k) Retirement Plan with employer match, Stock Option Program, Disability Programs, Health Savings and Flexible Spending Accounts, Family-forming benefits, and Life and Serious Injury Benefits. We also offer paid leave of absence programs. Full-time hourly employees accrue 35 days annually for paid time off to be used for vacation, holidays, and sick paid time off. Full-time salaried employees are immediately entitled to flexible time off. See more detail about our Benefits here. Netflix is a unique culture and environment. Learn more here.
Inclusion is a Netflix value and we strive to host a meaningful interview experience for all candidates. If you want an accommodation/adjustment for a disability or any other reason during the hiring process, please send a request to your recruiting partner.
We are an equal-opportunity employer and celebrate diversity, recognizing that diversity builds stronger teams. We approach diversity and inclusion seriously and thoughtfully. We do not discriminate on the basis of race, religion, color, ancestry, national origin, caste, sex, sexual orientation, gender, gender identity or expression, age, disability, medical condition, pregnancy, genetic makeup, marital status, or military service.
