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Shopify E-Commerce Email Manager - AV10-18290543

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About the position

Responsibilities

  • Develop and execute loyalty and retention strategies to increase customer lifetime value (LTV).
  • Manage email marketing campaigns to communicate with customers and promote loyalty programs.
  • Utilize Shopify to optimize customer experience and engagement.
  • Analyze customer data to identify trends and insights for continuous improvement.
  • Conduct A/B testing for campaign effectiveness and refine strategies based on results.
  • Collaborate with cross-functional teams to align on growth strategies and customer engagement initiatives.
  • Oversee customer segmentation to ensure targeted marketing efforts that resonate with distinct customer groups.
  • Implement and manage SMS marketing strategies to enhance customer communication.

Requirements

  • Proven experience in email marketing and campaign development.
  • Strong knowledge of Shopify and its application in enhancing customer engagement.
  • Experience in customer lifecycle management and lifecycle marketing.
  • Ability to analyze data and generate insightful reports to inform strategy.
  • Familiarity with A/B testing methodologies and growth strategies.
  • Excellent understanding of customer relationship management and loyalty programs.
  • Experience with subscription programs and direct-to-consumer (DTC) marketing.

Benefits

  • Medical
  • Dental
  • Vision
  • 401K
  • PTO
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